INFORMATION EDUCATION COMMUNICATION MATERIAL DESIGN-IRAQ

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TERMS OF REFERENCE

INFORMATION EDUCATION COMMUNICATION MATERIAL DESIGN

Consultancy in Iraq

Location

Iraq, with particular focus on Kirkuk, Ninewa, Anbar and Duhok

Start Date

Jan 2021

Duration

30 Days

Area of Expertise

Awareness campaign design, communication, graphic design

Open to

Iraq & Region based consultants / firms

1.1 Context

Present-day Iraq was ruled by the Ottoman Empire in the 16th Century, until World War I when its territories came under British colonial powers in 1918. Iraq gained independence from Britain in 1932, and the monarchy was ultimately overthrown in 1958. After 1979, under Saddam Hussein’s dictatorship, the country suffered 8 years of war with Iran, resulting in an estimated half a million deaths of Iraqis and Iranians. From 1986 to 1989, the Anfal Campaign and Kurdish genocide saw the killing of thousands of Assyrians and between 50,000 and 182,000 Kurds, of which 5,000 were massacred by chemical attacks by order of Saddam Hussein’s regime. Hussein’s invasion of Kuwait prompted the 1990-1991 Gulf War, with a reported 100,000 – 200,000 Iraqi deaths as a result of the conflict and the ensuing public health crisis exacerbated by the destruction to Iraq’s infrastructure and electric generating capacity. The country continued to be exposed to ongoing volatility, including the 2003-2011 US-led invasion of Iraq, where over 100,000 Iraqis lost their lives, and an estimated 300,000 civilians were injured and the ongoing tensions between Federal Iraq and Kurdistan Region of Iraq (KRI) surrounding disputed territories, namely Kirkuk Governorate. Finally, the 2014-2017 Iraq Civil War saw the destruction of Northern Iraq at the hands of Islamic State (IS).

Consequently, Iraq endured a long history of conflict, economic sanctions, and sectarian violence, resulting in a multigenerational legacy of survivors who suffered from ongoing traumatic events and human rights abuses. The current focus of the humanitarian response in Iraq is adopting strategies towards stabilization and recovery programming, in recognition of the aforementioned context in Iraq and its profound impacts on the population.

1.2 Mental Health in Iraq

Around 900 AD, Iraq was the birth place of the earliest recorded hospital to have incorporated provisions to care for mentally ill patients in Baghdad. It was documented that those suffering from mental illness were regarded with compassion. Psychiatric disorders, their diagnostic classifications and treatments were recorded and contributed to Baghdad’s distinguished academic institutions and wealth of resources in medical and scientific literature. The country’s economic and scholastic achievements deteriorated after the Mongol invasion and the subsequent Ottoman rule, which resulted in the destruction of over 8000 books – relinquishing much of Iraq’s intellectual pursuits to dormancy. Between the 1960s and 1970s, psychiatric services were re-established with the inauguration of mental health units within Iraq’s general hospitals. The momentum of strategic planning in mental health care gave rise to educational programmes in mental health and public awareness campaigns. By the 1980s, the efforts to instil mental health care were met with significant resource gaps in pharmaceuticals, integrated data systems, and formalized mental health education. The number of practicing psychiatrists diminished as a result of the discouraging professional conditions which were exacerbated by devastating wars, the fall of Saddam Hussein, the Iraq invasion, and IS.

Much of the affected populations in Iraq have experienced traumatic events that triggered, or worsened, psychological disorders. While the specialized needs of populations persist, the Iraqi health system is ill-equipped to manage the burden, due to a severe shortage of trained mental health care professionals, including psychologists and psychiatrists. Additionally, Iraq’s compromised health infrastructure and ongoing need for the rehabilitation of facilities hampers the revitalization of health services. **

1.3 Handicap International in Iraq

In Iraq, HI has been registered and operational in the Kurdistan Region of Iraq (KRI) since 1991, implementing development programming in the governorates of Duhok, Erbil, Sulaymaniyah and Halabja, in order to advocate for the rights of persons with disabilities and improve their access to services through support to Disabled Persons Organizations (DPOs). Since 2014, HI has scaled up its intervention in Iraq to respond to the humanitarian needs generated by the capture of territory by the ISIS-group, subsequent military operations and the widespread displacement of Iraqi populations. HI has become a lead implementing agency in the emergency response in the Health and Protection sectors, operating across Ninewa, Kirkuk and Diyala Governorates, and through a national partner in Baghdad and Anbar.

In line with HI Iraq’s Operational Strategy for the period 2017-2019, the global objective of HI programming in Iraq is to enhance the protection and resilience of conflict-affected communities in Iraq; an objective achieved through an operational framework of three central pillars:

1. Arms Risk Reduction: Reduce the impact of the Conventional Weapon (CW) and Improvised Explosive Devices (IED) for conflict-affected populations through Risk Education and land release

2. Health: Improve access to specific services for the most vulnerable people whose physical and functional and/or psychological integrity is compromised, through the provision of physical rehabilitation and Mental Health/Psychosocial Support (MHPSS) services

3. Access to Essential Services: Ensure equal access to essential services, protection and basic needs for all conflict-affected populations, including persons with disabilities

These pillars are complemented by three cross-cutting themes: a comprehensive approach to mine action, inclusion mainstreaming, and protection mainstreaming.

2.1 Background of the Project

The overall objective of the EU MADAD funded, MHPSS project is to improve access to quality mental health and psychosocial care in Iraq through enhancing technical capacities of governmental institutions at the ministry of health level, capacity building of stakeholders at national and governorate levels and promotion of mental health care. The two-year project is a Consortium, led by Action Against Hunger (ACF), in partnership with International Medical Corps (IMC), Premiere Urgence Internationale (PUI) and Humanity and Inclusion (HI).

For the promotion of mental health care component of the project, Consortium will conduct/ carry out public awareness campaigns at governorate and district level to increase the acceptance of MHPSS services among the population, increase the demand for these services and increase awareness on the availability and access pathways to these services. The activity will be conducted in two phases: design and implementation. The findings of the survey will be used to inform the implementation of campaign activities and guide the formulation of key messages, training and advocacy tools.

The campaign will be implemented by all consortium members in their respective targeted governorate of operation, with HI acting as a technical referent and coordinator for the overall awareness campaign methodology and awareness tools to be used across the consortium.

OBJECTIVES OF THE CONSULTANCY

3.1 General Objective

Under the objective of Public campaigns, awareness and sensitization sessions on MH have been conducted at Community level by the consortium members and CBOs, The Consortium to develop a comprehensive research and analysis of the knowledge, attitudes and practices (KAP) surrounding Mental Health in Iraq and design MHPSS awareness campaign tools and methodology, based on the findings. The implementation will be done through direct awareness intervention but also by building capacity of the community to raise awareness.

The main activities of Design of Information, Education and Communication (IEC) materials:

As part of the toolkit, IEC material will be developed (using recommendations from the KAP survey) and disseminated. These will include:

· Information Leaflets, booklets: summarizing the key messages on benefit and importance if MHPSS as well as contact details of MHPSS services providers and referral focal points. Leaflet will also provide explanation on the definition of MHPSS and how to access services.

· Billboards/posters: with key messages on MHPSS, access to service providers and referral focal points.

· Billboard/poster/leaflets will be posted/distributed in strategic and visible places in community centers, schools, youth centers, CBOs, hospitals, clinics and PHCC waiting areas as well as Community Resource Centers (CRC) etc. A total of 12,000 leaflets (3,000 in each location) will be distributed and posters/billboards will be set up in all health facilities, RMHC, PHCC and CBO targeted by the project.

· Radio and mass media campaign; deliver a media campaign for wider reaching awareness:

4 radio awareness campaigns are planned in each governorate and a short video will be created to run on social media and in key locations.

The awareness materials will be utilizing participatory methodologies designed in collaboration with the supported CBOs (schools, teachers, youth leaders, community leaders, youth groups etc.) to ensure community engagement and relevance, resulting in resources that are adapted to cultural and diverse aspects of the population. They will be gender sensitive in order to approach differently each audience (men, women or children). Over the course of the project HI might readapt the material – in consultation with the consortium members and based on needs.

Specific Objectives:

· Work with KAP consultant in order to ensure messages are clear and ready to reflect them to the IEC materials.

· Train all partner organizations on the awareness campaign tools and methodology prior to delivering the activities.

· Design IEC materials according to HI inclusion guidance.

· Ensure awareness messages are available for people with different level of literacy

· Ensure, awareness messages are culturally sensitive.

3.3 Deliverables

· Inception report – This report should outline in detail how the consultant/firm intends to implement the work in terms of activities. This should include the methodologies, implementation plan and timelines. It should also give an overview of the consultants understanding of the technical scope and intended goals.

· Draft IEC materials with illustrations messages in English, Arabic, Badini Kurdish and Sorani Kurdish i.e. Information Leaflets, booklets, Billboards/posters, radio and mass media messages for the context in Kirkuk, Nineveh, Anbar and Dahok governorates of Iraq, by the messages and recommendation of KAP survey consultant (To be reviewed by MHPSS Technical Coordinator)

· Final design layout of IEC materials including posters, leaflets, flipbooks, brochures, wall charts, radio and mass media etc and submission of final electronic copies of all IEC materials to HI in English, Arabic, Badini Kurdish and Sorani Kurdish

· A monitoring tool that provides feedback on the effectiveness of the IEC materials.

· Final report on the assignment/consultancy showing the methodology used, activities undertaken, timeframe of the assignment, successes, challenges, planned and unplanned results and recommendations.

· Forecast of the budgetary costs for the proposed activities.

IEC Materials:

#

Draft of IEC materials for design content and development

Types of IEC

IEC Material 1 (Dohuk)

Based on KAP Survey Findings

Flyer A5 – portrait

IEC Material 2 (Dohuk)

Based on KAP Survey Findings

Poster A2 (flipchart size) – portrait

IEC Material 3 (Dohuk)

Based on KAP Survey Findings

Poster A2 (flipchart size) – landscape

IEC Material 4 (Dohuk)

Based on KAP Survey Findings

A4 – portrait or landscape

IEC Material 5 (Dohuk)

Based on KAP Survey Findings

Flyer A5 – portrait

IEC materials 6 (Dohuk)

Based on KAP Survey Findings

All IEC draft above (Dohuk) into a brochure

IEC Material 7 (Kirkuk)

Based on KAP Survey Findings

Poster A2 (flipchart size) – Landscape

IEC Material 8 (Kirkuk)

Based on KAP Survey Findings

Poster A2 (flipchart size) – Landscape

Banner

IEC Material 9 (Kirkuk)

Based on KAP Survey Findings

Flyer A5- landscape

IEC Material 10 (Kirkuk)

Based on KAP Survey Findings

A3 – Portrait

IEC Material 11 (Kirkuk)

Based on KAP Survey Findings

A3 – Portrait

IEC Material 12 (Kirkuk)

Based on KAP Survey Findings

Poster A2 – portrait

IEC materials 13 (Kirkuk)

Based on KAP Survey Findings

All IEC draft above (Kirkuk) into a brochure

IEC Material 14 (Ninewa)

Based on KAP Survey Findings

Poster A2 (flipchart size) – Landscape

IEC Material 15 (Ninewa)

Based on KAP Survey Findings

Poster A2 (flipchart size) – Landscape

Banner

IEC Material 16 (Ninewa)

Based on KAP Survey Findings

Flyer A5- landscape

IEC Material 17 (Ninewa)

Based on KAP Survey Findings

A3 – Portrait

IEC Material 18 (Ninewa)

Based on KAP Survey Findings

A3 – Portrait

IEC Material 19 (Ninewa)

Based on KAP Survey Findings

Poster A2 – portrait

IEC Material 20 (Ninewa)

Based on KAP Survey Findings

All IEC draft above (Ninewa) into a brochure

IEC Material 21 (Anbar)

Based on KAP Survey Findings

Poster A2 (flipchart size) – Landscape

IEC Material 22 (Anbar

Based on KAP Survey Findings

Poster A2 (flipchart size) – Landscape

Banner

IEC Material 23 (Anbar)

Based on KAP Survey Findings

Flyer A5- landscape

IEC Material 24 (Anbar)

Based on KAP Survey Findings

A3 – Portrait

IEC Material 25 (Anbar)

Based on KAP Survey Findings

A3 – Portrait

IEC Material 26 (Anbar)

Based on KAP Survey Findings

Poster A2 – portrait

IEC Material 27 (Anbar)

Based on KAP Survey Findings

All IEC draft above (Anbar) into a brochure

IEC Material 28

The document and example will be given during the first meeting

Printed Booklet

4 Radio campaigns in each governorate (Dohuk, Kirkuk, Ninewa and Anbar

The content needs to be discussed based on the KAP findings

4 TV campaigns in each governorate (Dohuk, Kirkuk, Ninewa and Anbar)

A short animation video will need to be designed based on the messages will be received from KAP Survey

All IEC materials needs to be integrated with logos of Handicap international (HI), Action Contre La Faim (ACF), International Medical Corps (IMC), Premiere Urgence Internationale (PUI) and funding donor EU Madad;

4. Stakeholders involved in the study

Mapping of key stakeholders for this study to be completed in collaboration with HI team, and KAP Consultant, Consortium partners, in the initial phase. Key stakeholders likely to be involved/consulted are community households, vulnerable groups, community leaders (including faith-based), traditional healers, community-based organizations, Department of Health Focal Points, etc.

5. Geographical coverage

Preferably the Consultant will work within HI Iraqi mission level, based in Erbil.

6. Timeline

Expected Start Date: January 2021

The consultancy start date is tentative due to the current COVID-19 restrictions on movements between governorates within Iraq. The duration of the consultancy to be defined with flexibility of in-country and remote support, recognizing the possibility of quarantine and unforeseen challenges due to COVID-19.

7. Required background and skills

Education:

· Education in graphic design, inclusion, communication Experience:

• Proven experience developing & designing awareness campaign, materials research, and/or capacity building tools within the realm of MHPSS, anthropology, sociology or protection
• At least two years of experience working with vulnerable populations where ethno-cultural, political, faith-based and other sensitive factors persist, preferably in the Middle East
• At least two years of experience working in a multi-linguistic/cultural context with translators, preferably in the Middle East

Skills:

• Adaptable and flexible to work in dynamic environments that may include ad-hoc changes to humanitarian access and unpredictable political, and at times, volatile situations
• Strong leadership capacity
• A solution-oriented mind-set and motivated self-started who requires little to no supervision
• Diplomatic and kind demeanour
• Exceptionally detail oriented in capturing KAP data through an anthropological lens
• Ability to transmit complex concepts and information into practical and meaningful tools
• Strong capacity to collaborate well with multiple external project stakeholders and internal staff
• Excellent English language skills required; Arabic and Kurdish language skills are an asset