Over 250,000 supporters receive emails from Mercy Corps and, each month, we send out approximately 2.5 million emails. Our emails include a monthly newsletter, compelling stories about our work, and opportunities to take action, such as signing petitions, attending online events, making donations, and joining our community of monthly givers. This fiscal year, we project our email program to bring in approximately $1.7 million in revenue.
One of our goals this year is to refresh the look and feel of our emails, to be consistent with our new website design system. We need our emails to feel more modern, clean, consistent, and mobile-friendly, and we need them to perform–to inspire our supporters to take action, donate, and help us achieve our mission.