83391731 Support the review of AUABC communication strategy

1. Context

The African Union Convention on Preventing and Combating Corruption (The Convention) was adopted at the Second Ordinary Session of the Assembly of the Heads of State and Government that was held in Maputo/Mozambique, on 11th July 2003. The Convention entered into force on 5th August 2006, thirty (30) days after the deposit of the fifteenth (15th) instrument of ratification. To date forty-four (44) countries have ratified and are States Parties to the Convention. The Convention provides for the establishment of the African Union Advisory Board on Corruption (AUABC), to among other things promote and encourage the adoption of measures and actions by State Parties to prevent, detect, punish and eradicate corruption and related offences in Africa as well as to follow-up on the application of those measures and submit a report to the Executive Council on a regular basis on the progress made by each State Party in complying with the provisions of the Convention. The AUABC was created on 26 May 2009 under Article 22 (1) of the Convention and its Secretariat is based in Arusha, Tanzania.

In order to communicate effectively and promote its core mandate, AUABC developed a Communication Strategy in 2018 as part of its effort to raise awareness about the work of the Board. Furthermore, in 2018 the Board also adopted its strategic plan of which the third pillar is Enhanced Outreach and Cooperation Activities. Under this Pillar, the AUABC committed to undertake initiatives, including leveraging online platforms to enhance its outreach activities and improve meaningful citizens engagement in its works. It is therefore premised on this and within the context of the current cooperation between AUABC and the GIZ implemented Programme, Strengthening Good Governance and Human Rights in Africa – African Governance Architecture (AGA, that services of a Communication Experts are sought. These services are sought to enhance the capacity of AUABC in leveraging all forms of communication, including digital media for enhanced citizens engagement in the work of the Board. The Expert shall be key in facilitating the review of the existing AUABC Communication Strategy in line with its Strategic Plan (2018-2022), as well as support the rebranding of the Board, while aligning its Communication Strategy to the African Union communications guidelines.

The Consultant is expected to deliver on the scope of work as highlighted below:

· Review the current AUABC Communication Strategy and suggest a new strategy, including suggestions on communication and media tools that can be leveraged for the Board’s outreach activities and rebranding of the Board;

· Revamp the AUBC social media platforms, including website to make them more interactive;

· Undertake an assessment of the feasibility, efficiency and quality of the existing AUABC Information Education and Communication (IEC) materials and suggest new formats;

· Conceptualize and develop key institutional messages for AUABC global reach and audiences for enhanced brand identity;

· Develop a Press Briefing Guide for AUABC, including a mapping of key media houses and networks at international, continental, regional and national levels for enhanced media coverages of the Board’s work; and

· Facilitate media coverage, including digital media of AUABC Sessions and outreach events to popularise the work of the Board.

1. Consultancy qualification:

The Consultant is required to provide a current CV (see Chapter 7), highlighting the range of tasks involved and the required qualifications. The below specified qualifications represent the requirements to reach the maximum number of points.

The Expert should have:

• Education/training (2.1.1.): Atleast a bachelor’s degree in mass communication, Journalism, Multimedia, Marketing, or any related field;

• Language (2.1.2.): Fluent business English is desired;

· General professional experience (2.1.3): At least 5 years’ experience in relevant communication related work, including developing and/or managing digital media communications strategies and solutions;

· Regional experience (2.1.6.): Experience working with international organizations in Africa and/or any AU organs/institution is required.**

Number of work days: 70 days

Flexible work days (the tasks are to be completed within 9 months)

Period of assignment: From 17 November 2021 until 17 August 2022