Job Summary/General Purpose of Job

Conceptualize and execute assigned marketing retention efforts to retain members of the Association. 

Essential Job Functions and Responsibilities (listed in order of importance and/or time spent)

Support member retention efforts through marketing outreach/campaigns, managing end to end campaign needs.

Proactively researches the market and analyzes trends to support and execute direct response marketing campaigns across integrated channels including email, direct mail, social media, telemarketing, web, and paid media.

Manages end-to-end marketing campaigns including planning, targeting, writing copy, collaborating across teams, developing necessary collateral, ensuring creative alignment with brand standards, testing and deployment, program reporting, and analysis.

Supports marketing research efforts through creating and managing surveys and record keeping of previous research.

Leads day-to-day financial record keeping of campaigns/outreach activities through compliant processing of purchase orders and invoices.

Coordinates with stakeholders to ensure thoughtful and accurate campaign and KPI measurement.

Monitors vendor/partner performance to ensure compliance with expectations and service level agreements.

Completes outreach/campaign duties as directed by supervisor.

Performs other related duties as required.

 

Required Education, Qualifications, Experience

Bachelor’s degree from an accredited college or university.

At least four years of business experience.

Skilled in writing and editing content with an attention to detail.

Excellent analytical, communication, and presentation skills.

Strong business acumen.

Proficient in Microsoft Word, Excel, and PowerPoint.

Ability to work well in a fast-paced, collaborative environment.

 

Preferred Education, Qualifications, Experience

Experience with data analytics and/or marketing research.

Basic knowledge of marketing automation and graphic design software.

Basic knowledge of SEO, SEM and/or online lead generation techniques.

Familiarity with HTML and/or web development software.

The American Bar Association is an Equal Opportunity, Affirmative Action Employer of all protected classes including veterans and individuals with disabilities.

Women, minorities, veterans, and individuals with disabilities are encouraged to apply. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with the American Bar Association please call 312-988-5188.

Flexible/hybrid work arrangements may be available for residents of CA, IL, IN, DC, MD, VA, and TX.  Residency requirements may apply. 

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