Department for International Trade roles (DIT)
DIT
Main purpose of job:
This role provides maternity cover for our current Head of Marcomms.
The role overseas the development and delivery of strategic communications campaigns for the Department for International Trade – the UK Government department responsible for supporting UK companies to grow in Australia & New Zealand and Australian & New Zealand companies to invest into the UK.
It is an exciting time for the Department for International Trade as the UK Government works to finalise the Free Trade Agreement with Australia and New Zealand. Key to this role will be working with your communications team and colleagues across the network to communicate the benefits of the FTA.
We want to continue to build the UK’s reputation as a first class destination for inward investment, an export superpower and enhancing the reputation of the UK Government and the Department for International Trade as a source of expertise, influence, impact and reach.
While your focus will be on promoting investment and trade opportunities you will have a key role in communications wider UK Government priorities to a business audience. You will be part of the a wider communications team based in Sydney and Canberra and managed by the Head of Australia Network communications. You will also work collaboratively with other communications teams including Visit Britain and British Council.
Roles and responsibilities / what will the jobholder be expected to achieve?
This is an exciting leadership opportunity for a confident, motivated and experienced professional. You will have a strong marketing and communications background and be responsible for managing activity across Australia and New Zealand, supported by a small team.
Working alongside our trade and investment business development teams, the Head of Communications and our Asia Pacific hub, you will refine and implement a marketing and communication strategy which positions the UK as an ideal trade partner; generates demand for UK products and services and encourages Australian and New Zealand companies to invest in the UK.
You will use a range of channels including digital, social, direct marketing, experiential, media and PR. You will require high level project management skills as well as the ability to work well with external (and internal) stakeholders.
You will also provide best practice support to business development teams across the network who organise and deliver events and promotion activity with marketing funding. You will ensure teams are providing clear bids for funding with strong objectives, VfM and measurement against KPIs.
You will be used to working in a fast-paced environment, have strong team management and mentoring skills and know how to bring out the best in your team. You will demonstrate a commitment to self-development and developing others, building long-term staff capability and competency in and beyond own team.
Key responsibilities:
- Develop and deliver strategic communications campaigns to achieve business objectives. These insight driven campaigns will be across owned/earned/paid for campaigns and be targeted to reach the key audience.
- Manage delivery across multiple campaigns, keeping work on track and to budget and reporting regularly across the network.
- Set direction for and manage a small communications and marketing team including Communications Manager and Marketing & Events Manager, ensuring quality and timely output.
- Evaluate activity to demonstrate success, learn lessons and refine future campaigns and activity.
- Oversee social media channel output and strategy. Provide strategic direction as necessary and ensure continually evaluation of activity against benchmarks.
- Develop good media relationships and monitor media environment across the sector. Identify proactive opportunities to deliver key trade and investment messages and support campaigns.
- Identity, escalate and manage reputational or communication risks and crisis situations.
- Provide guidance and recommendations to sector and investment teams to develop and run the events and promotion activity related to their sector or area. You will oversee all bids from the business teams for marketing funding, ensuring that they represent value for money, have strong KPIs and a plan for measurement.
- You and your team will support these sector teams to access best practice guidance around their work to ensure they are delivering to the highest possible level.
- Track the sector and investment team’s spending against marketing budget, highlight delivery risks and ensure business delivery remains on track.
- Work collaboratively as part of a wider communications team which includes Visit Britain and British Council to support the UK Government’s work in Australia and New Zealand. Ensure team engages and supports wider strategic communication campaigns, including soft power campaign.
- Manage team to support communication planning for inward visits from UK Ministers and VIPs; support Consul General’s with communication advice to maximise their profile.
- Provide wider network communications support as required, including media handling for high profile consular cases, announcements or other crises.
- Oversee core communication products including events calendars, social media calendars and evaluation products.
- Write/oversee writing of media lines, core scripts, briefs, speaking notes, articles, case studies, copy for digital and print and project bids. Ensuring materials are high quality and cleared by the relevant lead(s)
- Ensure integration and leverage of ‘GREAT’ Britain brand across all activity in compliance with brand guidelines and champion the GREAT campaign locally, identifying opportunities to maximise exposure.
- Lead tender processes, commission work, manage contracts and negotiate with third party suppliers in line with procurement guidelines.
Resources managed (staff and expenditure):
1 x Marketing manager
1 x PR and Communications Manager
Marketing Budget (£TBC)
Essential on arrival:
- At least 5 years of work experience in strategic marketing/communications;
- Minimum bachelor degree level, preferably in marketing and/or communications;
- Proven track record in development and delivery of strategic communication and marketing across a owned, earned and paid for channels;
- Excellent written and oral communications skills and ability to influence senior leaders and stakeholders, as well as work collaboratively across peer networks;
- Engaging and resilient leader, able to empower colleagues and build capability;
- Ability to manage a number of different projects and deliver on time
- Excellent writing, proofing and editing skills for both traditional and new media
- Demonstrated experience in planning, delivering and evaluating communications activity/campaigns
- Experience managing corporate or government social media account(s)
- Knowledge of Australian media landscape; ability to source and maintain a network of media contacts
- Budget management skills and experience.
- Ability to evaluate activity across a range of channels to demonstrate success, gain insight and understand how to improve campaigns and activity in the future.
Language requirements:
Language: English
Level of language required: Fluent
- Understanding of the political, business and investment climate in Australia, New Zealand and the UK.
- Experience in designing and developing content for digital channels.
- Understanding of the Australian (and UK) media landscape with previous experience in dealing with the media on reactive or proactive issues.
- Line management experience
- Ability to create rich media content for social media eg: using smart phone for photography, video and editing; creation of infographics/gifs.
Seeing the Big Picture, Leading and Communicating, Collaborating and Partnering, Delivering at Pace
7 November 2021
C4 (L)
Full-time, Fixed term, with possibility of renewal
38
Asia Pacific
Australia
Brisbane, Canberra, Melbourne, Perth, Sydney
British Consulate General
1
AUD
AUD 105,485 per annum +11% superannuation and annual leave loading
1 February 2022
28 February 2023
This position is being advertised as a 12 months fixed term/maternity cover position in Australia, and with the possibility of extension if additional parental leave is taken.
Salary is at AUD 105,485 per annum + annual leave loading and 11% superannuation
Learning and development opportunities (and any specific training courses to be completed):
The Australia network offers a wide range of learning and development opportunities, including job-specific training as necessary and broader learning linked to the FCDO Diplomatic Academy. There are opportunities to job-shadow other staff, and the successful applicant will be encouraged to take part in broader British Consulate-General’s activities. The British Consulate-General is committed to providing all staff with learning and development (L&D) opportunities and we will work with you to develop your own L&D plan. As a temporary employee, it is unlikely that paid training or that which requires more than a few hours investment in time, will be provided.
Some travel may be required across Australia and to the UK to develop sector knowledge and departmental training.
Appointment is subject to an AFP records check and UK security clearance.
Open to Australian citizens, permanent residents, and partners/dependents of UK-based diplomatic staff currently posted in Australia and candidates with local permit/right to work in Australia.
Employment offers are subject to successful clearance of pre-employment and security checks. Staff who are locally recruited by the British Consulate-General are subject to Terms and Conditions of Service according to Australia local employment law.
No accommodation or relocation expenses are payable in connection with this position. All candidates must be legally able to work and reside in the country of the vacancy with the correct visa/work permit status or demonstrate eligibility to obtain the relevant permit. Any costs related to obtaining or renewing permits and visas are the responsibility of the successful applicant.
Employees who are not liable to pay local income tax on their Mission salary may have their salaries reduced by the equivalent local income tax amount.
We are committed to being an inclusive employer and building a culturally diverse workplace. We actively encourage applications from people from the widest possible diversity of backgrounds, cultures, and experiences. Our culture of inclusion is underpinned by our excellent staff networks which cover disability, faith and belief, gender equality, social mobility, age, race, LGBT+, and how to be an ally.
Working patterns:
Full time employment (38 hrs), with occasional out of working hours events and travel.
The British Consulate-General supports flexible and remote working for all its employees. A flexible working culture is encouraged by senior leadership however please note, remote working may not be suitable for all roles or business areas. Any flexible and / or remote working arrangement should be agreed with the employee’s line manager.
Your application must be submitted before 23:55 AEST-Australian Eastern Standard Time (UTC/ GMT +10) on the day mentioned in the above field “Application deadline”
Applications must include a current CV.
Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.
Incomplete application forms will not be taken into consideration, so please ensure you provide the information requested. Only shortlisted candidates for interview will be contacted. Interviewees will be assessed on the core competencies listed above. Unsuccessful candidates will be notified via the system in due time.
Indicated start date is provisional and subject to successful completion of reference and security checks.
To those applicants not short-listed, we extend our appreciation for considering the British Government as a potential employer.
Please check the application centre regularly for any update on your application.
To help us track our recruitment effort, please indicate on the application form /in your cover letter where (ngotenders.net) you saw this job posting.