Re-advertisement: Individual Contractor – Digital Marketing and Communications Analyst, UNICEF Thailand, Bangkok

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives.
To defend their rights. To help them fulfilling their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.                                                                                                                                       

For every child, a better future

UNICEF works to ensure the rights of all children in the East Asia and Pacific Region.  This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them

How can you make a difference?

The Private Sector Fundraising and Communication Sections, UNICEF Thailand Country Office (TCO) is seeking an individual contractor to support both the private sector fundraising team (individual giving, business, and high value) and the communications team (digital, brand) to enhance the performance of campaigns. As the owner of digital analytics and intelligence in the organization, this role will build and maintain digital performance infrastructure and act as the go-to expert on campaign, content and paid media performance on digital channels. Through the development of systematic performance reporting and insights the role will enable UNICEF to boost the online presence, brand identity, engagement and income generated from digital channels. The ideal candidate will have a passion for social media and e/m-commerce and is obsessed with digging into analytics data to solve problems by working with digital and content teams to inform campaign performance and growth. They will have a deep understanding of various digital media and marketing channels, testing methodologies, native and third-party analytics tools and how they operate, as well as familiarity with Search Engine Optimization (SEO) and user experience (UX) tracking to improve online content. Tech-savvy individuals with a strong interest in current trends in digital technologies are encouraged to apply.

Work Assignment:

During the contractual period, the consultant will be expected to work on the following assignments. However, there may be some circumstances that the consultant may be required to work on some ad hoc assignments related to the fundraising / communications objectives.

Key responsibilities	Key tasks for each responsibility
Provide data-driven foundation for Digital Team’s strategy & campaign development	Proactively align data capture/tracking and analysis projects to business objectives e.g. web traffic, engagement, conversion, cost per lead / donor, income Construct analyses to generate analysis insights & actionable recommendation for optimizing ‘next iteration’ messaging, campaign, and fundraising tactics Support the Digital Campaigns lead by advising on meaningful A/B-testing scenarios, set up testing infrastructure and contribute to ongoing knowledge management from digital campaigns. Evaluate Strategy & Campaign Effectiveness around ROI-based methodology Support development of Digital Team’s budget & channel investment allocation Work with team to design campaigns and new products based on evidence and insights Communicate insights and knowledge across various teams within TCO
Produce Audience, Campaign & KPI Reporting & Analysis	Manage, manipulate & transform audience & campaign datasets Actively seek ways to address data gaps and quality to improve measurement accuracy & comprehensiveness Develop periodic reports, on-demand dashboards & presentations on analytical outcomes for stakeholders in a business-friendly manner Lead & drive greater data-driven performance reporting & campaign optimization processes from all agency partners Integrate reporting from multiple external agencies with internal reports to produce better end-to-end linkages between campaign-level metrics and UNICEF Comms & Fundraising Department-level Objective KPIs
Enhance Business Intelligence Infrastructure	Recommend enhancements like Google Analytics tagging/event definition, Facebook pixels and other methods to create more advanced tracking of campaigns & user journeys Perform top-line market research & competitive analysis Work with UNICEF Global to identify & activate new business intelligence platforms/tools for TCO

End Product(s): Monthly report detailing the key points, findings, and recommendation on all the work done, challenges and possible improvement during the contract period.

Duration of Contract:   11.5 months with possibility of extension (1 November 2021 – 15 September 2022), full-time basis according to UNICEF working hours.

Working Location and Official Travel: This role will mainly work in UNICEF Thailand Country Office. However, there may be some requirements for this consultant to in-country travel which UNICEF will be responsible for expenses.

 

To qualify as an advocate for every child you will have…

• University degree in digital marketing, data analytics/statistic, mat or a related field required

• A minimum of 3 years of relevant hands-on direct professional work experience on the following areas: digital media or digital paid marketing (any sector) or E/M commerce

• Power user in digital/data analytics environments (Microsoft Excel, Google Analytics, Adwords, Facebook Ad Mgr, etc) required.

• Experience with other marketing technologies and analytics tools (i.e. PowerBI, Google, etc.).

• Familiarity with CRM (i.e. Salesforce), social listening analysis (CrowdTangle, Talkwalker).

• Experience in A/B testing.

• Strong working knowledge of Google Analytics with certification preferable.

• Experience collecting data and providing insights for campaign optimization.

• Demonstrated ability to build strong working relationships with internal and external partners.

• Ability to manage multiple projects under time pressure while maintaining strict attention to detail.

• Excellent written and verbal communication skills (English and Thai).

Preferred:

• Experience in SQL, data warehousing, architecture, database management, ETL, data visualization tools.

• Understanding of Salesforce products including Sales Cloud and Ad studio.

Personal attributes required for this position:

• Passionate for all things digital and familiar with a wide array of digital media tools.

• Flexible and adaptable to change. Willing to experiment with new initiatives.

• A team player determined to break down silos to create the best supporter experience possible.

• Optimistic and forward thinking

• Ability to think on your feet, make quick decisions and multi-task.

• Take a proactive and innovative approach.

• A high level of attention to detail.

• Willingness to undertake routine administrative tasks

• Willingness to work out of hours in times of emergency.

• A commitment to the ideals and values of UNICEF.

 

Interested candidates are requested to submit CV or P-11, full contact information of minimum 3 references, availability, and proposed monthly professional fee in THB by 30 November 2021.

 

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability (CRITA) and core competencies in Communication, Working with People, and Drive for Results.

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

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UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of

gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to promote the protection and safeguarding of all children.