Contract to Development Communications

CARE is seeking a consultant(s) to conduct capture stories and develop communications materials from the Worker Well-Being Project.

Background

CARE is a humanitarian non-governmental organization committed to working with poor women, men, boys, girls, communities, and institutions to have a significant impact on the underlying causes of poverty. CARE seeks to contribute to economic and social transformation, unleashing the power of the most vulnerable women and girls.

The Made by Women (MbW) strategy seeks to ensure women in the garment industry have access to decent jobs, are free from violence and harassment and can give voice to their rights at work. Since 2016, Made by Women has been working in 11 countries across Asia and Africa to bring about positive changes in the lives of women garment workers. For more information, please refer to our 2019 Impact Report.

The Worker Wellbeing Project in Bangladesh, Indonesia and Vietnam is a 3.5-year project running from January 2018 through June 2021. The purpose of the Worker Wellbeing Project is to improve wellbeing for garment workers through access to dignified working conditions, legal and social protections and gender equitable relationships. Through this project, CARE aims to equip and empower workers to improve their own working conditions and hold the readymade garment industry more accountable for workers’ rights. This empowers workers to raise their collective voice and advocate with factory owners and management for more gender equality, career advancement, and greater access to employee benefits like health services, maternity leave, and accurate overtime compensation. The Worker Wellbeing Project is led and implemented by CARE, working with 17 factories across the three countries and has four expected outcomes as outlined below:

1. Garment workers have an organized voice and social dialogue platform through which they can promote respect for their rights and improved well-being.

2. Employers have a positive outlook towards worker empowerment and gender equality and take action to promote them, enable and engage in social dialogue and respond appropriately to workers’ demands.

3. Local Authorities and Service providers provide accessible, gender responsive services to women garment workers. Governments regulate and effectively implement regulations to ensure respect for women workers’ rights in the garment industry.

4. Men and boys adopt positive gender norms that enable the economic empowerment and wellbeing of women workers.

To achieve the goal, the Worker Wellbeing Project implements the following key activities, aligned with the project’s overall purpose and outcomes:

• Formation of Empowerment, Knowledge and Transformative Action (EKATA) groups of women garment workers. EKATA groups formulate action plans and implement collective action in their homes, communities and workplaces.

• Training and capacity building for EKATA leaders and members

• Support for collective action of EKATA groups, including co-research, small grants, community outreach events, engagement with local authorities and service providers, and dialogues with employers and landlords.

• Merging and networking of EKATA groups into broader networks and movements of women workers.

• Engaging men and boys sessions

• Activities in factories (Bangladesh only) – leadership training for workers, gender sensitization training for managers and supervisors, facilitation and capacity building for worker-management committees.

• Advocacy, including research and analysis, coalition building, campaigning and technical assistance; particularly in relation to ILO Convention 190 and the Vietnam Labor Code 2019 and Guiding Decree.

Project Purpose, Objectives, and Rationale

The purpose of this consultancy is to gain high quality audiovisual content showcasing CARE’s programs with women garment workers, ideally working with/through local talent.

The objectives of this consultancy are three-fold:

• Produce a set of communications materials to highlight achievements under our Worker Well-Being project in three countries: Bangladesh, Indonesia and Vietnam.

• Capture the voices and perspectives of women leaders from these countries.

• Produce a library of communications assets in a similar style to existing materials (including video, images and text versions of individual stories) which can be incorporated into future campaigns and communications initiatives by the Made by Women strategy and across CARE International. Main tasks:

• Travel to/coordinate local photographers & videographers in Bangladesh, Indonesia and Vietnam to film interviews with project participants and take accompanying still images.

• Document the process of capturing the voices and perspectives of women leaders from each country.

• Review data from project reports and research to illustrate context and wider impacts, linking these with individual stories.

• Coordinate any translation and transcription requirements.

• Edit and produce short videos highlighting the impact of CARE’s work with garment workers and the industry. • Format images for use in a variety of media.

• Draft written human interest stories / photostories in a CARE style from interview transcripts.

• The tasks are planned to take place in Bangladesh, Indonesia and Vietnam from March 2021 to June 2021.

Intended Users and Use

The content will be used as evidence in CARE’s final reporting of the project to the donor.

Content from this consultancy should complement two concurrent pieces of research: an evaluation of the project and in-depth research into women’s voice and leadership within the garment sector. The materials produced will support the launch of each of these pieces of research.

They will also be shared within the wider CARE Confederation to support a wide range of advocacy, fundraising and communications activities in support of CARE’s programmes to promote dignified work for women garment workers and promote women’s voice and leadership more broadly. As one of the objectives of this consultancy is to capture the voices and perspectives of women leaders from each country, engagement with women from each country as photographers is encouraged through creative approaches. Personal stories of photographers gathering content should be part of the story, not absent from it.

CARE’s Communications Principles and Standards

CARE International has six Global Communications Commitments to ensure our communications reflect our values.

• Commitment #1: Address and challenge stereotypes within our storytelling

• Commitment #2: We will strive to co-create with partners and participants

• Commitment #3: Apply justice and hope-based narratives

• Commitment #4: Seek and invest in local and women talent

• Commitment #5: Our spokespeople will be local and women

• Commitment #6: Encourage integration and innovation within CARE

Creative proposals which suggest innovative ways of reflecting CARE’s Communications Principles and incorporating this into final outputs and are encouraged, including use of innovative and participatory approaches. Preference will be given to proposals submitted by qualified photographers and videographers from the project countries mentioned, or proposals incorporating an element of capturing the perspectives and voices of local women leaders from behind the camera as well as in front of it.

Applicants should also demonstrate how this research will be carried out against travel and other constraints due to COVID-19. CARE will provide a set of guidance materials to support activities, based on our experience to date during the COVID-19 pandemic.

Expectations

Outputs:

• 6-9 (2-3 per country) individual impact videos of no more than 90 seconds.

• One project highlights video of no more than 3 minutes.

• Portrait photos of all interviewees.

• Photo library with minimum 100 captioned images of interviewees and their surroundings.

• Minimum 6 photostories/human interest stories from transcripts in approved CARE template in high quality edited English, including at least 1 photostory per country showing women documenting their own perspective.

• B-roll footage.

All outputs should be provided in a format agreed with CARE beforehand. CARE brand guidelines should be adhered to throughout. For each video a branded version with titles and subs should be provided as well as a stripped version. Any transcripts of interviews and translations should also be provided to CARE. All work must be completed by 15 June 2021 at the latest.

Budget

Note that the contract for this consultancy will be effective from the Asia Regional Office in Thailand and accordingly withholding taxes applicable as per Thai law will be deducted from the fees, which can go up to 15%.

Required External Response to Terms of Reference

A technical and cost proposal based on this Terms of Reference (ToR) is requested from the consultant or consulting firm. The proposal should contain:

1. Detailed plan of action for field work indicating staff-days required

2. Specific roles and responsibilities of the team leader, supervisory chain and other core members of the team.

3. Schedule of key activities preferably in a format such as a Gantt chart.

4. Detailed budget with justification. The external proposal should include a reasonable detailed budget to cover all costs associated with the bid. This should be submitted by major activities and line items for CARE’s review and decision. This includes a break-down of any costs to contract external team members, international and local travel, and in-country lodging and per diem. Other related costs that might be in the budget include expenditures for hiring local personnel (drivers, translators, enumerators and other local technical experts), translating reports, and renting meeting rooms for presentations/workshops.

5. Updated CV of Team Leader and other core members of the Team

6. A profile of the consulting firm (including a portfolio of past work if possible)

Proposals must be submitted by email to [email protected] by 5pm (Bangkok time) on 23 March 2021 with “MbW Communications Materials” as the subject line.