View Vacancy – GREAT Programme Lead for Europe and Central Asia – FCDO Communications – Temporary Cover (ESP26.079)
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Foreign, Commonwealth and Development Office (Programme Roles)
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Foreign, Commonwealth and Development Office (Programme Roles)
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Who are we?
The British Embassy in Madrid is part of a global network representing British political, economic and consular interests overseas and is now recruiting for a GREAT Programme Lead for Europe and Central Asia, FCDO Communications position in Madrid or Barcelona.
Launched in 2011, the GREAT Britain and Northern Ireland campaign (GREAT) is the UK government’s flagship international marketing programme. It aims to drive growth and enhance the reputation of the UK, by fostering positive perceptions and encouraging the world to visit, trade, invest, study, live and work in the UK.
The GREAT Campaign – greatcampaign.com
Find out more here.
Main purpose of job:
The overall responsibility for the GREAT Programme is managed centrally by the GREAT Headquarters (HQ) team within Cabinet Office in London, working closely with the FCDO (FCDO GREAT / GREAT Challenge Fund team) to activate the GREAT brand internationally via the large network of UK posts compromising of different cross governmental departments (incl. FCDO, DBT, Visit Britain, British Council, etc.) .
This role will be based in Spain (Madrid or Barcelona) or France (Paris) and report to the Head of GREAT Challenge Fund (based in London), with one direct report.
The role will be a temporary cover or one of the regional leads.
Roles and responsibilities:
As the GREAT Lead for Europe and Central Asia you will be the champion and key point of contact for GREAT in the whole of the region. You will:
- Lead and drive GREAT activity across Europe and Central Asia in collaboration with the central FCDO GREAT / GREAT Challenge Fund (GCF) and GREAT HQ teams and in line with country business and growth plans and communication strategies, identifying new opportunities for GREAT and strengthening existing communications and marketing activity.
- Take a proactive approach to inspire and encourage Posts and Regional counterparts from GREAT delivery partners (such as DBT, Visit Britain, British Council) to run GREAT activities utilising local, regional and global opportunities, ensuring alignment and a joined-up approach.
- Act as an advisor for Posts in Europe and Central Asia in the development of GREAT Challenge Fund (GCF) bids, ensuring quality control and signing off all activity before bid comes to the central GCF team and GCF Board for final approval.
- Act as brand guardian; champion the brand and encourage consistent use of GREAT by xHMG and partners, upskilling where needed.
- Develop and lead relationships with local marketing teams of UK companies operating in the market, working closely with the central GREAT Campaigns and Partnerships Team.
- Champion reporting, evaluation and Return on Influence and Investment (ROI) for GREAT in the regions; regularly share best practice with the central GCF and GREAT HQ teams and other Regional Hubs.
Don’t miss out on this fantastic opportunity!
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Our Ideal Candidate shows:
- Spoken and written English proficiency at C1 level according to the Common European Framework of Reference for Languages (CEFR)*
- Solid and proven experience of playing a leading role in campaigns and developing campaign content and messaging for a variety of channels.
- A strong track record of managing diverse stakeholders in working together towards a common goal.
- Experience of using Insight to develop campaign objectives, messaging and creative solutions.
- Experience in supporting integrated marketing strategies for multi-channel paid and no cost campaigns.
- Expertise in monitoring campaigns, analysing performance trends and developing recommendations to increase the effectiveness of campaigns.
- Exceptional ability networking skills with colleagues within your organisation.
- Excellent interpersonal skills and experience in building trust with external partners.
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Demonstrated capability to drive progress in the face of a range of competing views and priorities in a complex environment.
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Nice to have:
- Spoken and written Spanish proficiency at C1 level according to the Common European Framework of Reference for Languages (CEFR)*.
- Experience working within, or closely with, UK Government departments.
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Communicating and Influencing, Leadership, Seeing the Big Picture, Working Together
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16 March 2026
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Senior Executive Officer (SEO)
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Full-time, Temporary, Fixed Term
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37.5
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7 months
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Europe, Eastern Europe & Central Asia
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Spain
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Barcelona, Madrid
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British Embassy
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1
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EUR
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85,882.42 (gross)
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yearly
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1 April 2026
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This is a full-time, temporary contract for approximately 7 months to substitute an employee at SEO grade level, based in Madrid or Barcelona
The successful candidate is subject to a confirmation of a background check, security clearance and the successful completion of a probationary period.
The successful candidate will be enrolled in the Spanish Social Security Scheme and will therefore not be entitled to any gratuity from the Embassy based on gross annual salary.
The Embassy is a Diplomatic Mission with tax exempt status and does not collect taxes for other States. Employees are fully responsible for payment of income tax at the legally required rate. Staff recruited locally by the British Embassy in Spain are subject to terms and conditions of service according to local Spanish employment law.
Visa/work permit requirements: Candidates must currently hold the independent right to live and work in Spain and be prepared to ensure that right remains throughout the scope of the contract.
Working patterns: Normal working hours are 37.5 per week: 8.00am to 16:00pm from Monday to Friday.
Learning & Development: We offer time and financial support for the successful candidate to take advantage of professional learning and development opportunities inside and outside of the organisation. All new hires undertake a workplace induction and there are a number of mandatory e-learning courses that must be completed in order to pass probation.
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Please note that the deadline for applications is 23:55 on the day mentioned in the above field “Application deadline”.
We advise you to allow enough time to complete and submit your full application, since only applications completed and submitted before the deadline will be considered.
Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.
FCDO does not pay for travel-related expense incurred in interviews (including Security Check) or accept any financial risk, including cancelation or reschedule costs. The FCDO will not meet the costs connected with relocation if offered a position.
*Please note for more information on the Common European Framework of Reference for Languages: Learning, Teaching, Assessment levels please click on the following link CEFR. Please bear in mind in case you are invited for an interview your language skill is going to be assessed.
The Embassy is committed to employee development and wellbeing and has several initiatives in both areas that benefit staff.
Please ensure that your application is authentically written based on your own experiences. If AI tools are used, their usage must only be limited to specific tasks such as ensuring formatting consistency and keyword relevance. The core content, personal narratives, and responses to behaviour and skill-based questions must genuinely reflect your professional journey, experiences, and achievements. We place great importance on originality and individual effort throughout the application process. Any form of plagiarism will result in immediate disqualification.
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To apply please copy and paste this link: https://fco.tal.net/vx/appcentre-ext/candidate/jobboard/vacancy/1/adv/
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