Sector-Wide Marketing & Branding Strategy for the South African Honeybush Sector

UNDP-ZAF - SOUTH AFRICA


Procurement Process

RFP – Request for proposal

Office

UNDP-ZAF – SOUTH AFRICA

Deadline

21-Apr-26 @ 09:00 AM (New York time)

Published on

07-Apr-26 @ 12:00 AM (New York time)

Reference Number

UNDP-ZAF-00198

Contact

Procurement Unit – [email protected]

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Introduction

SCOPE OF TENDER:

The service provider (Consulting Firm) will deliver a strategic, sector-wide marketing and branding assignment for the South African honeybush sector, grounded in biodiversity conservation, sustainable use and the principles of Access and Benefit Sharing (ABS) under the Nagoya Protocol. The services will include sector, policy and market analysis; assessment of conservation- and ABS-related value propositions; and the development of a coherent strategic positioning framework for honeybush. The assignment will culminate in a Honeybush Sector Marketing and Branding Strategy that articulates shared narratives, priority markets, defensible claims and strategic marketing directions for the sector. The outputs of this assignment will provide an authoritative framework to guide coordinated marketing investments and downstream implementation across the honeybush value chain.

 

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UNDP OFFICE SOUTH AFRICA
PROCUREMENT UNIT

Documents :

Negotiation Document(s)
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