Communications & Engagement Manager

Position Summary

The Communications & Engagement Manager plays a central role in advancing the mission of the Virginia Capital Trail Foundation by strengthening brand visibility, deepening community engagement, and activating volunteers and partners across the 52-mile Capital Trail corridor.

This position is responsible for executing cohesive communications, managing digital and print content, and leading volunteer engagement efforts – including the Trail Ambassador Program. The ideal candidate is a strong storyteller, highly organized, and passionate about connecting people to outdoor spaces and community initiatives. This position reports to the Director of Development & Communications.

Core Responsibilities

Communications & Brand Management

• Execute and maintain a cohesive brand across all platforms and materials
• Develop and manage content for social media, the website, outreach campaigns, and newsletters
• Create and oversee production of collateral (brochures, impact reports, event materials, etc.)
• Support storytelling efforts that highlight Trail impact, partnerships, and community voices
• Ensure consistency in messaging across programs, events, and development initiatives

Community Engagement & Volunteer Programs

• Lead and grow the Trail Ambassador Program, including recruitment, training, and coordination
• Manage volunteer engagement opportunities such as cleanups, community events, and activations
• Serve as a key liaison between VCTF and community partners for co-created programming
• Coordinate volunteer communication and scheduling systems
• Support expansion of engagement opportunities across the Trail corridor

Partnership & Program Support

• Collaborate with partners to co-create Trail-based programs and engagement opportunities
• Ensure programs are effectively communicated and supported through volunteer activation
• Work closely with internal staff to align communications with events, development, and Trail initiatives

Digital & Content Management

• Maintain and update website content
• Manage email marketing campaigns and audience segmentation
• Track engagement metrics and adjust strategies accordingly
• Support CRM-related communications and audience outreach efforts