UNICEF: Communications Specialist (Celebrity Partnerships And Campaigns) – Jakarta

Organization Mission

UNICEF works to help the children of Indonesia reach their full potential. We assist our partners to monitor and measure progress against these rights via the child-focused Sustainable Development Goals, with an emphasis on the most vulnerable children. Our programme interventions are rights-based, cut across different sectors, respond to the specific needs of girls and boys and address the vulnerabilities and strengths of children in their first and second decades of life.

UNICEF has a strong on-the-ground presence in Indonesia, with seven regional and sub-regional offices. These are primarily in areas with the greatest disparities and service gaps. They complement our high-level policy and programme advice with practical support for planning, financing and service delivery, especially to advocate for quality, equity and sustainability.

Indonesia has the world’s fourth largest child population. UNICEF”s presence in the country means we have the potential to impact more than 80 million children. We take this responsibility seriously and are committed to ensuring that children and adolescents – the building blocks of Indonesia’s future – have an equal chance in life.

Context

The 2026–2030 Country Programme of Cooperation between the Government of Indonesia and UNICEF, launched in January 2026, builds on a partnership established in 1948 and is grounded in shared commitments to international child and human rights conventions. Aligned with Indonesia’s national development plans and the United Nations Sustainable Development Cooperation Framework, the programme aims to accelerate progress so that all children, particularly the most vulnerable, can grow and thrive in safe, inclusive, and nurturing environments. This contributes directly to Indonesia’s vision of strengthening resilient and productive human capital.

To achieve these goals, UNICEF supports the Government of Indonesia at both policy and programmatic levels across key sectors, including health, nutrition, education, water, sanitation and hygiene, climate action, child protection, and social policy. The programme emphasizes equity, inclusion, and evidence-based approaches, with cross-cutting strategies to strengthen data systems, promote digital and climate-smart innovations, mobilize diverse financing, advance gender equality, foster South–South cooperation, and empower children as agents of change. Partnerships with the private sector, the media, and influencers/celebrities, are also expanded to promote child rights and resource mobilization.

Advocacy and public campaigns are a core area of UNICEF’s work, cutting across all sectors to raise awareness, advocate for change, shift social norms, and mobilize action for children’s rights. Through strategic advocacy and integrated campaigns, UNICEF amplifies evidence and children’s voices, engages decision-makers, and raises public awareness on critical issues affecting children. These efforts help translate commitments into tangible results by building broad-based support for child focused policies and investments at national and subnational levels.

UNICEF also collaborates with celebrities and high-profile public figures as key partners to advance children’s rights. As UNICE’s partners, celebrities help bring visibility to children’s issues, reach wider and more diverse audiences, and inspire public engagement and action. By leveraging their platforms and influence, these partnerships strengthen advocacy, fundraising, and awareness efforts, ultimately helping to accelerate progress for children across Indonesia.

Key Responsibilities

Under the direct supervision of the Communication Specialist (Advocacy and Supporter Engagement), the UN Volunteer will undertake the following tasks:

1. Celebrity Engagement: [70%]
• Develop annual workplans for UNICEF Champions and UNICEF Indonesia National Ambassadors for well-planned and sustained partnerships throughout the year’s key moments and campaigns
• Identify, screen, and map high-profile individuals, celebrities, and influencers (for those outside the existing Champion roster) whose values and public image align with UNICEF’s mandate and advocacy priorities.
• Support the recruitment, onboarding, and activation of celebrity partners through well-prepared briefing documents, and engagement materials.
• Support with maintaining strong, trust-based relationships with KOLs (Key Opinion Leaders), Ambassadors, and Champions, ensuring they are informed of programme updates, campaign priorities, and key advocacy moments.
• Develop, produce, and coordinate all KOL-related assets, including but not limited to: Advocacy and campaign brief documents, scripts, and Champion and KOL newsletters
• Support with ongoing guidance to KOLs to ensure accurate messaging, compliance with child safeguarding standards, and appropriate use of UNICEF branding.
• Coordinate and support KOL participation across advocacy and campaign activities, including events, media engagements, digital activations, public appearances, and field visits.
• Support with organizing field visits and events which involve KOL/celebrity participation, including internal coordination and vendor management. Assist with planning, logistics, and administrative arrangements for all KOL- and influencer-driven activities.
• Monitor, document, and evaluate the effectiveness of engagement with celebrities, Champions, and influencers, capturing reach, visibility, advocacy outcomes, and lessons learned.

2. Campaign Management: [20%]
• Provide communication support for public advocacy initiatives and public campaigns, from planning through execution.
• Contribute to campaign planning and execution, as agreed with the supervisor.
• Support coordination of events and campaign moments involving multiple internal and external stakeholders to ensure timely and high-quality delivery.

3. Other tasks: [10%]
• Support engagement of UNICEF non-financial supporters by supporting strategy development efforts, as well as creation of necessary databases, engagement journeys and materials, etc
• Support other activities related to public advocacy, campaigns, and supporter engagement as needed.

4. Results/expected outputs:

• Ongoing/updated workplan for UNICEF Champions and UNICEF Indonesia National Ambassadors
• A mapped and documented pipeline of potential celebrity and influencer partners, including screening notes and alignment with UNICEF’s mandate and advocacy goals.
• UNICEF internal folders and databases for celebrity engagement updated on a regular basis
• Regular coordination updates and relationship touchpoints with KOLs, Ambassadors, and Champions to ensure their timely participation in campaigns and advocacy moments.
• A set of high-quality KOL-related communication assets, including advocacy and campaign briefs, scripts, and periodic Champion/KOL newsletters.
• Successfully coordinated KOL participation in advocacy and campaign activities (events, media, digital activations, public engagements, and field visits).
• Well-organized field visits and KOL-involved events, supported by clear coordination notes, logistics plans, vendor arrangements, and administrative documentation.
• Monitoring and evaluation summaries capturing reach, visibility, engagement quality, advocacy impact, and key lessons learned from KOL engagement.
• Timely communication support provided to public advocacy initiatives and campaigns across planning, implementation, and execution phases.
• Campaign inputs delivered as agreed with the supervisor, including content support, coordination notes, or campaign materials.
• Contributions made to overall non-financial supporter engagement.

Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities:

• Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day);
• Be acquainted with and build on traditional and/or local forms of volunteerism in the host country;
• Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities.
• Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.;
• Assist with the UNV Buddy Programme for newly-arrived UN Volunteers;
• Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organisations to use the UNV Online Volunteering service whenever technically possible.

Supervision, induction and duty of care of UN Volunteers

UN Volunteers should be provided equal duty of care as extended to all host entity personnel. Host entity support to the UN Volunteer includes, but is not limited to:

• Introductory briefings about the organisation and office-related context including security, emergency procedures, good cultural practice and orientation to the local environment;
• Support with arrival administration including setting-up of bank accounts, residence permit applications and completion of other official processes as required by the host government or host entity;
• Structured guidance, mentoring and coaching by a supervisor including a clear workplan and performance appraisal;
• Access to office space, equipment, IT support and any other systems and tools required to complete the objectives of the assignment including a host entity email address;
• Access to shared host entity corporate knowledge, training and learning;
• Inclusion of the volunteer in emergency procedures such as evacuations;
• Leave management;
• DSA for official travel, when applicable;
• All changes in the Description of Assignment occurring between recruitment and arrival or during the assignment need to be formalised with the United Nations Volunteer Programme.

Required Skills and Experience

• Education, qualifications, skills, experience, areas of expertise: Bachelor’s degree in Communications, Journalism, Public Relations, International Relations, Social Sciences, Marketing, or a related field.
• Minimum of 3 years of progressively responsible professional experience in communications, public advocacy, campaign management, or public relations.
• Demonstrated experience working with celebrities, influencers, KOLs, brand ambassadors, or public figures, including coordination, briefing, and relationship management.
• Strong network and understanding of working with celebrities, including knowledge of the entertainment industry.
• Proven experience supporting or delivering public campaigns, advocacy initiatives, or communication initiatives, including planning and execution.
• Experience in content development (e.g. briefing notes, scripts, newsletters, campaign materials) for diverse audiences and platforms.
• Experience in event and field activity coordination, including logistics, administrative arrangements, and multi stakeholder coordination is an asset.
• Familiarity with brand management, ethical communication, and safeguarding standards, preferably within the UN, NGO, or development sector.
• Experience working with multiple internal teams and external partners in a fast paced, deadline-driven environment.
• Prior experience with the United Nations, international organizations, NGOs, or public-interest institutions is a strong asset.
• Strong interpersonal skills, flexibility, tact, and ability to work independently and as a member of a team.
• Fluency in both English and Bahasa Indonesia, both oral and written.

Core Competencies

• Professionalism: demonstrated understanding of operations relevant to UNICEF; technical capabilities or knowledge relevant or transferrable to UNICEF procedures and rules; discretion, political sensitivity, diplomacy and tact to deal with clients; ability to apply good judgement; ability to liaise and coordinate with a range of different actors, especially in senior positions; where appropriate, high degree of autonomy, personal initiative and ability to take ownership; resourcefulness and willingness to accept wide responsibilities and ability to work independently under established procedures; ability to manage information objectively, accurately and confidentially; responsive and client-oriented;
• Integrity: demonstrate the values and ethical standards of the UN and UNICEF in daily activities and behaviours while acting without consideration of personal gains; resist undue political pressure in decision-making; stand by decisions that are in the organisation’s interest even if they are unpopular; take prompt action in cases of unprofessional or unethical behaviour; does not abuse power or authority;
• Teamwork and respect for diversity: ability to operate effectively across organisational boundaries; excellent interpersonal skills; ability to establish and maintain effective partnerships and harmonious working relations in a multi-cultural, multi-ethnic, mixed-gender environment with sensitivity and respect for diversity; sensitivity and adaptability to culture, gender, religion, nationality and age; commitment to implementing the goal of gender equality by ensuring the equal participation and full involvement of women and men in all aspects of UN operations; ability to achieve common goals and provide guidance or training to colleagues;
• Commitment to continuous learning: initiative and willingness to learn new skills and stay abreast of new developments in area of expertise; ability to adapt to changes in work environment.
• Planning and organising: effective organisational and problem-solving skills and ability to manage a large volume of work in an efficient and timely manner; ability to establish priorities and to plan, coordinate and monitor (own) work; ability to work under pressure, with conflicting deadlines, and to handle multiple concurrent projects/activities;
• Communication: proven interpersonal skills; good spoken and written communication skills, including ability to prepare clear and concise reports; ability to conduct presentations, articulate options and positions concisely; ability to make and defend recommendations; ability to communicate and empathise with staff (including national staff), military personnel, volunteers, counterparts and local interlocutors coming from very diverse backgrounds; capacity to transfer information and knowledge to a wide range of different target groups;
• Flexibility: adaptability and ability to live and work in potentially hazardous and remote conditions, involving physical hardship and little comfort; to operate independently in austere environments for protracted periods; willingness to travel within the area of operations and to transfer to other duty stations within the area of operations as necessary;
• Genuine commitment towards the principles of voluntary engagement, which includes solidarity, compassion, reciprocity and self-reliance; and commitment towards UNICEF’s mission and vision, as well as to the UN Core Values.

Living Conditions

Indonesia is the fourth largest population in the world, with over 266 million people dispersed across 3000+ inhabited islands. Jakarta is the capital and largest city of Indonesia, located on the northwest of the island of Java.

The security level is Low (classified as ‘A’ duty station) in most of the provinces in Indonesia. Crime in Indonesia is relatively low compared to many other countries in the region. However. Criminal activity is mostly of an opportunist nature, including petty street theft, confidence tricksters, theft of mobile phones.

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Conditions of Service for National UN Volunteers

As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials. National UN Volunteers are part of the malicious insurance plan.

The contract lasts for the period indicated above with possibility of extensions subject to availability of funding, operational necessity and satisfactory performance. However, there is no expectation of renewal of the assignment.

Travel to duty station (if applicable) and a Settling-In-Grant will be provided in the event the duty station is not within commuting distance from the place of recruitment. The applicable Volunteer Living Allowance is provided monthly to cover housing, utilities and normal cost of living expenses. Life, health and permanent disability insurance are included (health insurance for up to 3 dependents), as well as final repatriation (if applicable) and resettlement allowance for satisfactory service.

Furthermore, in non-family duty stations that belong to hardship categories D or E, as classified by the ICSC, a Well-Being Differential (WBD) will be provided monthly.