Consultancy: Digital Marketing Specialist (Fundraising Integration) – 11.5 months, DOC, NYHQ (remote-based or NYHQ) – Requisition# 543873

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, results

The Digital Strategy Section (DSS) within the Division of Communication comprises Web Editorial, Social Media News and Campaigns, Digital Governance and Platforms teams working together to create compelling public-facing content and to provide digital services within the organization. Through multiple platforms and in multiple languages, the Digital Strategy Section draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. Web stories, blog posts, photo essays, Facebook posts, Twitter campaigns, and videos for distribution via UNICEF.org, UNICEF Connect, YouTube, news media and other outlets and platforms are all a part of our digital storytelling.

The Digital Strategy Section is also responsible for the build, management and maintenance of global website properties, as well as providing support to Country and Regional (field) Offices to maximize their use of global web platforms in their communications activities. This role is instrumental in ensuring our large and globally distributed user base has access to web platforms, and is supported to use these platforms to publish high quality content that is critical to their communications work.

How can you make a difference?

In the context of global emergencies and issues, the digital world is increasingly borderless. Global activism via social media and online platforms have increased the reliance on global channels to offer multi-country solutions for digital audiences around the world. UNICEF communications channels are critical worldwide in reaching people everywhere with the right information and provide avenues to support children.

As the Digital Marketing Specialist, you will be working to analyze and integrate fundraising and marketing functionalities and best practices in the global digital infrastructure within the Division of Communication (HQ). With the aim of leveraging the global digital channels to facilitate and elevate local fundraising efforts, this role will be integral in setting up, testing and monitoring impactful practices for data sharing, platform integration and lead generation for UNICEF National Committees and Country Offices.

You have a strong digital and marketing analytics skillset and curious mindset, always seeking to find the right information to guide strategic decision making, run tests to prove your theories and find ways to coordinate and execute the outcome of the decisions across digital channels – everything from web, social media, online payment gateways and across the whole user experience.

You are a strong marketing or campaign project manager, able to create plans based on evidence, and see them through to execution and evaluation. This role requires an analytics brain who can decipher marketing problems and work with various channels teams to coordinate all the pieces of the marketing ecosystem and take them to the market. The role requires a good level of comfort with Google Analytics and other leading data analysis tools for example TalkWalker, CrowdTangle, Google Trends, social media platforms native analytics, and more.

Estimated Start date: 15 October 2021

Estimated End date: 30 September 2022

Duty Station: NYHQ or Remote-based

Deliverables	Duration	Deadline
Project manage the coordination and delivery of global campaigns and digital platform integrations including fundraising mechanisms for various global digital activations across web, social, influencers, translations, production and tracking.	Ongoing	30 September 2022
Support the analytics leads in the global communications, campaigns and fundraising teams in developing a integrated analytics framework for marketing performance reporting between global channels and select local offices.	Ongoing	30 September 2022
Work with key digital teams including Marketing, Partnerships, Social Media and Web to support and advise local offices on possible integrations with global channels that support their campaigning and/or fundraising activations.	Ongoing	30 September 2022
Deliver and monitor regular analytics reports and insights for various marketing and fundraising-related activities	Ongoing	30 September 2022
Design, set up and monitor social media marketing and user experience test campaigns including selecting test cells, audiences and optimization efforts in real time campaigns, and deliver results and recommendations to marketing leads and supporting markets.	Ongoing	30 September 2022
Liaise with digital delivery team on Global Giving Platform (GGP) requirements for various activations and campaigns across digital properties.	Ongoing	30 September 2022
Support other global digital activations and supporter engagement tasks as relevant and required.	Ongoing	30 September 2022
Total	251 days

To qualify as an advocate for every child you will have…

Education:

• A Bachelor’s Degree in Communications, Marketing, Digital Marketing, Analytics or related field is required

Experience:

• 3 years of relevant professional experience in digital marketing, campaign/project management or fundraising, preferably in a global context.
• You know what a valid marketing test looks like and have experience setting up test hypotheses and analysing results.

• Extensive experience in process and workflows. Project management experience/qualification a major plus
• Experience with Google Analytics or related platforms. A history of gathering data and using it to measure performance-based marketing, including articulating effective CPA, ROAS, ROI is essential.
• Demonstrated success in planning and implementing social media campaigns to achieve advocacy or marketing goals
• Experience working with a content management system (CMS) highly desirable

• Proven sense of solving problems, with good time management and organizational skills.
• Proven ability to handle multiple priorities and work quickly, with meticulous attention to detail.

• Knowledge of current best practices in digital marketing communications and best-in-class digital platforms. Digital fundraising experience is an asset.
• Ability to coordinate multiple steps in delivering digital campaigns from initial strategy to implementation and post-launch optimization. Experience in running crisis and emergency campaigns is an asset.
• Experience in working for the UN, UNICEF or with International NGOs or global organizations is a plus but not essential

Language requirements:

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is considered as an asset.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

The UNICEF competencies required for this post are…

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drives to achieve impactful results (1)
• Manages ambiguity and complexity (1)

Functional Competencies

• Analyzing (2)
• Persuading and influencing (1)
• Applying technical expertise (2)
• Learning and researching (2)
• Planning and organizing (1)

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4. At the time the contract is awarded, the selected candidate must have in place current health insurance coverage

Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.