Consultancy: Digital Marketing Strategist, Digital Strategy Section, Division of Communication, New York (11.5 months)

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, results

The Division of Communication (DOC) is responsible for helping to shape UNICEF’s external image among global stakeholders. It plays a key role in communicating UNICEF’s stance on policy issues, ensuring that the rights of children and women remain a development priority. The Division is responsible for developing and implementing global advocacy, brand and communication strategies and campaigns, as well as normative communication guidance for the organization. 

 The Digital Strategy Section (DSS) in the Division of Communication creates and delivers compelling content to global audiences of UNICEF supporters. It builds engaged communities in multiple languages across social media and web platforms, while providing expert digital services to the organization. Digital marketing is an essential and rapidly growing part of this work to strengthen public support and achieve lasting change for children.

How can you make a difference?

DSS is seeking a Digital Marketing Strategist to join the team at a critical moment. This year, UNICEF is working to supply up to 2 billion vaccines for COVID-19, support education and mental health for children hit hardest by the pandemic and lift up young people’s voices as they call for urgent action on climate change. This ambitious agenda will rely on exceptional advocacy campaigns to drive meaningful action on a global scale, and digital marketing will be critical to that effort. Under the guidance of the Digital Marketing Lead, the Digital Marketing Strategist will help to develop and manage advertising from UNICEF’s global channels, while supporting colleagues in offices throughout the world. This role will contribute to strategy, coordinate budgets and implement campaigns, elevating the Social Media Team’s work with creative ambition and technical expertise. It’s a unique opportunity to work closely with editorial and advocacy colleagues who are highly skilled, passionate about their work and determined to get results.

• Support the strategic planning of UNICEF’s paid marketing on global digital channels, under the direction of the Digital Marketing Lead and in close coordination with campaign teams across advocacy, brand, web and multimedia.
• Implement, monitor and optimize ad campaigns on Facebook, Instagram, Twitter, LinkedIn, YouTube and other digital channels.
• Contribute to content production for paid marketing, including writing ad copy, drafting scripts for short videos, curating photography and providing feedback on creative assets.
• Coordinate campaign budgets, ensuring funds are received and implemented appropriately, and invoices are paid on time to maintain UNICEF credit lines.
• Provide rigorous and thoughtful reports on marketing results, advising campaign leads on the implications for their work and leveraging analysis to continually hone marketing strategies.
• Follow the latest developments in digital marketing, keeping the social media team informed of changes to ad platforms, emerging opportunities and best practice.
• Support UNICEF Country and Regional Offices with strategic and technical advice on paid marketing, including guidance documents, webinars and expert responses to staff enquiries.
• Contribute to planning and coordination with UNICEF’s tech partners, maximizing opportunities to support paid marketing.

Estimated Start date: March 2021

Estimated End date:  March 2022

 

Deliverables	Duration (Estimated # of days)	Deadline
Planning and implementation of paid marketing campaigns within agreed timelines.	ongoing	March 2022
Timely reporting and analysis on campaign results	ongoing	March 2022
Regular delivery of training and guidance to Country and Regional Offices, including prompt responses to strategic and technical enquiries.	ongoing	March 2022
Total	250 days

To qualify as an advocate for every child you will have…

• At least four years of experience planning and implementing paid advertising campaigns on social media.
• A Bachelor’s degree or higher qualification in marketing, communications or a related field.
• Ability to write and speak English fluently.
• Strong technical knowledge of advertising platforms, including Facebook, Twitter, LinkedIn and YouTube.
• Proven success managing social ads to achieve advocacy, brand and fundraising goals.
• Clear analytical thinking and strategic vision.
• Strong creative drive to create new ideas, find opportunities and solve big challenges.
• Ability to write sharp, engaging and persuasive ad copy.
• Experience managing a diverse range of relationships across a large organization.
• Methodical approach to project management.
• Deep technical knowledge of marketing and social media metrics, reporting and analysis.
• Strong understanding of human rights, international development or humanitarian response.
• Experience working in the UN or international NGOs is highly valued but not required.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

The functional competencies required for this post are…

• Applying technical expertise
• Analyzing
• Creating and innovating
• Formulating strategies and concepts
• Planning and organizing

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4. At the time the contract is awarded, the selected candidate must have in place current health insurance coverage

Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.