Consultancy (home-based): Digital Content and B2B Audience Analyst, Communication and Marketing, Division of Private Fundraising and Partnerships (PFP)

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

UNICEF’s Division of Private Fundraising and Partnerships (PFP) has ambitious goals to deliver on income, influence, and brand recognition. A key driver of increased income is a strong B2B brand and a key strategy to deliver that is through B2B channels, to both build the business brand and build support.

Understanding business audiences, key influencers and the conversations by key CEOs and business leaders that are taking place online that are relevant to UNICEF and its work is critical to communicating and producing SoMe content that resonates among existing audiences and allowing UNICEF to reach new audiences and private sector donors.

The Market Support Team within PFP’s Communications and Marketing unit seeks to develop a LinkedIn and Twitter strategy for senior leadership at PFP (DED Partnerships, Director PFP and Deputy Director, Fundraising) to help build content and insert their voices of influence – using their LinkedIn & Twitter accounts – among key business audiences in real time. This will be more distinct from a broad platform strategy (B2B) to a more niche P2P strategy (person-to-person).

In addition, the team aims to create insights to produce engaging content relevant to these audiences. The team also seeks to benchmark UNICEF’s content with our comparators.

All this will aid UNICEF in advocating for the rights of children, communicating the work we do, build UNICEF’s business brand, and respond to the needs of children — ultimately with financial support.

How can you make a difference?

The role will support UNICEF’s Private Fundraising and Partnerships Division (PFP) aim to strengthen its B2B online and social media positioning, with a view to gaining better insight into its current and potential business audiences through LinkedIn and Twitter, and informing advocacy, brand-building, and fundraising efforts on through a P2P lens.

Reporting to the Communication Manager (OIC) Market Support, the consultant will work closely with her and relevant members within PFP.

The consultant will build a meaningful leadership communications strategy leveraging LinkedIn and Twitter to build UNICEF’s business brand in key markets, analyse influencers and conversations relevant to UNICEF and produce timely and engaging content that will drive awareness and willingness to support.

MAIN TASKS

• LinkedIn and Twitter environment scanning for strategy development: This includes analysing LinkedIn and Twitter conversations relating to UNICEF’s B2B priority topics. The aim is to understand and identify evolving online angles, communications and fundraising peaks, engaging content, influencers, risks on LinkedIn by C-suite.
• Comparator analysis: Gain intelligence on the performance of selected peers on priority topics to inform business brand-building efforts. This means regularly monitoring LinkedIn activities of selected peers on priority issues (including messaging, angles, type of content used).
• Content development: This will include developing content for platforms (LinkedIn and TW) based on the global B2B and LinkedIn strategy, including recommendations of type of content, frequency, timing, geographic, industry filters etc.
• Content performance analysis: Analyse LinkedIn and Twitter in selected fundraising markets around B2B and P2P to better understand needs, gaps, and opportunities, and advise DED Partnerships, Director and Deputy Director’s LinkedIn and TW channels.

DELIVERABLES

A LinkedIn and Twitter strategy for PFP leadership accounts including key B2B and P2P accounts to follow and connect; developing and identifying content strategy for LinkedIn and TW, a peer analysis based on the B2B priorities; and development of at least three pieces of content for each account every week for both platforms (LI +TW)

Note: Payment of fees is subject to satisfactory completion of the deliverables. The deliverables need to be completed by 31 December 2021.

ESTIMATED DURATION OF THE CONTRACT AND PROPOSAL

Approximately 2.5 months contract, tentatively from mid October 2021 till 31 December 2021.

REPORTING TO 

OIC Communications Manager, Market Support, Communication and Marketing, PFP

WORKPLACE

Home-based

To qualify as an advocate for every child you will have…

Education:

• Bachelor’s degree in communication, marketing, social media, data analytics, or other relevant areas is required.

Experience:

• Minimum of 3 years of relevant experience in one or more of the following areas is required: social media management, information management, data analysis, data visualisation.
• Experience of working for an international organization or an NGO is desirable.

Language:

• Fluency in English is required. Knowledge of another official language an asset.

Others:

• Strong capacity to translate data into insights.
• Strong data visualisation skills.
• Strong content writing skills for SoMe.
• Strong digital analytics technical skills for measuring LinkedIn content.
• Strong analytical skills.
• Strong organization and planning skills.
• Ability to work independently and with teams.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

Remarks: Please indicate your ability, availability, and total fee (in US$) to undertake the deliverables above in the cover letter. Applications submitted without a total fee will not be considered. Also, please mention the earliest date you can start.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.