Fundraising Officer, NOA, FT, Brasilia, Brazil post # 100400

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, results

Organizational Context:

The Fundraising Officer (Donor Optimization) will be responsible to optimize the donor value of our existing private individual donors. This person will be coordinating all activities that will contribute to donor loyalty and donor value. The Fundraising Officer (Donor Optimization) will supervise a team of 4 people directly and to manage an external Contact Center and will report to the Fundraising Manager.

Purpose of the Job:

Accountable for the accomplishment of the stated key end-results by providing professional expertise and assistance in direct marketing towards individual donors, with a strong focus on retention of existing pledge donors and the maximization of the value of current donors through the different channels that compose the Individual Donors Program; ensure maximum profitability to implement the UNICEF national and global goals and promote horizontal solidarity.

Key functions, accountabilities, and related duties/tasks:

1. Communication plans for pledge donors:

Elaborate and implement the different communication plans for donors that were recruited via the different acquisition channels such as: telemarketing, face-to-face, digital and DRTV, with the objective of maximizing the donor loyalty and the donor financial maximization OR and RR funds.

Implement and monitor the communication cycles with our pledge donors and improve them where needed, aiming at increasing retention. Supervise the implementation of the retention plan, especially the line and the circle model.

Analyze results and define segmentations for upgrading, reactivation, and activities with lapsed donors

Analyze the donor database and define actions in order to recruit legacy donors

Analyze the donor database and define actions to upgrade current donors to become mid-level donors

Propose a marketing mix to (1) develop criteria to use and adapt programmatic content in scripts, briefs, pitches and presentations; (2) define content (product), donation (price), channel and segment (market) and retention scheme (promotion) for each campaign

Analyze different media to evaluate its fundraising feasibility and impact

Follow up on the implementation of activities and interact with operations cluster whenever necessary.

Provide recommendations on the marketing content at the database, such as segmentation, progress analysis and controls, codification and enrichment parameters.

Recommend appropriate approaches for use in corporate pathways to pledge campaigns and interact with internal and external partners to assure the operationalization of the cultivation and stewardship activities towards individual donors retention.

Recommend appropriate approaches for use in events aiming at acquiring new individual donors during such opportunities. Supervise the

Direct Marketing content during events and emergency campaigns, and the implementation of it.

Actively participate, represent the PFP team and implement the necessary actions in the non-financial activities with our current donors, in line with our fundraising objectives and the Program Component 4 – Engaged Citizenry

2. Suppliers relationship:

Effective and timely professional assistance and support are provided in developing, drafting and maintaining contract information, monitoring reports and relationships with current and new service providers, to strengthen and further enhance results, in order to increase the income level.

Define the type of provider and prepare Terms of Reference for quotations. Follow up quotation processes. Develop, follow up and monitor the agencies and supplier’s contracts and payments.

Develop new providers, facilitating the customization of the services to meet the complexity of UNICEF´s fundraising programme.

Assist in developing and maintaining close collaboration with providers, and pro-bono partners whose support is essential to the achievement of fundraising objectives. Evaluate suppliers.

3. Monitoring and evaluation:

Regular monitoring and evaluation of activities and campaigns are undertaken according to the work plan to ensure maximum impact and continuous improvement of country fundraising efforts. Results and reports are prepared and shared on a timely basis.

Analyzing consumers and donors´ behavior from internal and external surveys, reports, specialized articles to find out relevant data and trends that increase (1) individual fundraising prospecting and retention results, (2) legacies and major donations.

Monitor and evaluate the appropriate and timely release of fundraising campaigns to target audiences and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of each campaign materials. Maintain a library of campaign reports.

Monitor the donor perception of UNICEF in the country and recommend appropriate action to maintain a positive image for the organization.

Define different criteria for marketing analysis, based on behavioral and socio-demographical factors.

Periodical budget analysis and control. Assist in the reallocation of resources and recalculation of campaign goals and marketing strategies

Undertake lessons learned review of successful and unsuccessful campaigns as directed by supervisor.

Manage our Contact Center (Donor Love) to ensure the satisfaction and Donor experience.

4. Strategy and Work plan Preparation:

Contribute to the preparation of the RM&P Strategy and Annual Workplan, by compiling and analyzing relevant data and by making recommendations.

Administrative tasks and responsibilities are effectively carried out and delivered.

Search and selection of reliable and cost-effective suppliers (F2F agencies, publicity, direct marketing, design agencies printing and mailing companies, call centers)

Prepare Terms of Reference for quotations and follow up quotation process. Participate in CRC and other administrative mechanisms. Assist in drafting and editing contracts, amendments and other documents as appropriate, following up administrative processes with Operations Sector.

Monitor the contracts implementation and assure on time payments. Use Vision to different administrative and financial processes.

Impact of Results: Contribute to the team’s objective in reaching private individuals fundraising goals, by improving the overall retention and value of the pledge and one-off donors.

Continue to improve loyalty and attrition statistics to achieve better ROI.

Individual Donors´ Fundraising Plan effectively implemented in order to meet or exceed income targets.

Ensure that suppliers are aligned and implement UNICEF’s strategy.

To qualify as an advocate for every child you will have…

Education:

A university degree in Marketing, Business Administration, Communications or related field is required.

Experience:

A minimum of two year of practical professional work experience in individual fundraising or direct marketing or in customer experience is required.

Experience with cultivation, renewal and retention of clients/donors is a strong asset

Developing country work experience and/or familiarity with emergency is considered an asset.

Experience in implementing or using Salesforce will be consider an asset.

Language Requirements:

Fluency in English and Portuguese required. Knowledge of Spanish will consider an asset.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

Results and reports prepared and shared on a timely basis for GVA and/or LACRO.

Competencies:

• Demonstrates Self Awareness and Ethical Awareness
• Works Collaboratively with others
• Builds and Maintains Partnerships
• Innovates and Embraces Change
• Thinks and Acts Strategically
• Drive to achieve impactful results
• Manages ambiguity and complexity

View our competency framework at:

 https://www.unicef.org/careers/media/1041/file/UNICEF%27s_Competency_Framework.pdf

UNICEF is committed to diversity and inclusion within its workforce and encourages qualified female and male candidates from all religious and ethnic backgrounds, representing the diversity of Brazil, such as black and indigenous people, to apply to become a part of our organization. Candidates will be equally considered regardless of gender identity, sexual orientation, disability, social and HIV/aids status.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will, therefore, undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Candidates must be Brazilian citizens.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.