Individual Contractor (11.5 months): UNICEF global legacy community engagement, Individual Giving Team, Division of Private Fundraising and Partnerships (PFP)

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

The Private Sector Fundraising and Partnerships (PSFP) section within Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF Country Offices to maximize income and drive income growth to support UNICEF’s mission.

The global legacy community engagement individual contractor will work as part of the legacy team within the wider Individual Giving team, who work with markets to directly influence private sector income. Legacies contribute towards the strategic plan 2018-21 goals for Individual supporters through both revenues raised and the number of supporters leaving and interested in leaving a legacy gift to UNICEF. The PFP legacy team drive for results through their work to implement the global legacy strategy with the private sector fundraising markets.

How can you make a difference?

Over the past 5 years, across UNICEF we have built a vibrant, engaged and highly motivated global community of legacy giving frontline fundraisers from our private sector fundraising markets. As more of our markets start or scale up their legacy fundraising programs, we see increased demand from markets for support from the PFP legacy team that we want to deliver on. During the pandemic, we have also seen more demand for an increase in the legacy community dialogue and peer to peer support offered through remote and virtual knowledge sharing experiences in our increasingly networked world that we want to facilitate further.

The global legacy community is a significant asset to UNICEF and there is incredible opportunity for further building competencies across the network, that drives engagement and alignment behind the global legacy strategy. This enables clarity for fundraising markets on their contribution, creates excitement of the part they play and empowers them to deliver on this strategically important unrestricted revenue source of income for UNICEF.

Enabling our legacy community further has the potential to inspire the whole organization to be advocates for legacy fundraising, therefore building commitment and pride in the unique nature of legacy giving. Ultimately this increases the recognition of our generous supporters who choose to support UNICEF and help children in this way.

As we plan to enable and empower our legacy community further, we have seen there are many possibilities to deliver more legacy market development support remotely. We have also seen that there may be further advantages of managing some of our markets with more of a mass approach and we want to further explore continuing this way of working in 2021.

MAIN TASKS

1. Develop further the global legacy community engagement experience, ensuring our internal communications activities and events, content and channels drive maximum involvement that translates into legacy fundraising programme action.
2. Expand on the current legacy community utilization to allow for further exploration of legacy revenue potential opportunities, and collaboration and co-creation on innovations within working groups.
3. Source and share best practice and insights, from both inside UNICEF and the external landscape, to enhance UNICEF legacy community engagement and inspire them to act to continuously improve their programmes, especially on the legacy supporter journey and experience. Bring in any new ideas on how to engage supporters and relevant target audience, especially through digital channels.
4. Provide predefined legacy technical guidance and solutions to a group of private sector fundraising markets to enable their legacy fundraising. Support markets on understanding their opportunity for growth, achieve results and evaluation of performance.
5. Support on the provision of training, ensuring UNICEF’s legacy community develop effective programmes and have the tools and skills to successfully engage and inspire others in the legacy vision and therefore build advocacy and commitment to legacy fundraising ambitions.
6. Ensure suitable measurement and evaluation of legacy community fundraising performance and legacy community engagement experience, providing actionable insights on performance.
7. Strengthen confidence in the digital workspaces for collaboration, with a reliable, relevant and up to date offering for legacy community members that effectively manages the flow of communications to drive engagement. Continually scan the horizon for improving ways of connecting with remote teams and coordination of our network.

DELIVERABLES 

Legacy community engagement

• Develop and manage the implementation of an internal communications and engagement plan to inform the global legacy fundraising community about latest developments with the aim of developing understanding and awareness of UNICEF’s legacy fundraising ambitions, how we are going to get there and create excitement and inspire action of the part that all colleagues play.
• Craft, deliver and disseminate innovative and engaging communications and content about our legacy programmes, for both the global legacy community and internal staff members.
• Help deliver engaging and exciting events to the legacy community and other frontline fundraisers; this will include coordinating the events calendar and supporting on training initiatives.
• Proactively build and develop legacy community working groups to focus on key projects to explore innovation and emerging opportunities in legacy giving, giving project management and facilitation and coordination support to local market-based colleagues.

Legacy technical guidance and solutions

• Promote a culture of best practice sharing and knowledge transfer between legacy community fundraisers and develop systems and processes to support the flow of communications.
• Encourage markets to develop and innovate on the legacy supporter journey and experience and the long-term engagement this requires.
• To be the first point of contact for a group of UNICEF fundraising markets who are activating or have emerging legacy programmes, sharing predefined advice in line with the global legacy strategy and market development plan to achieve legacy marketing results.
• Create guidelines or toolkits related to legacy fundraising in collaboration with legacy community and PFP legacy team and keep the libraries and intranet updated with relevant content.
• Support on the development of centrally produced legacy fundraising creative assets and content for markets to help drive legacy acquisition and nurture/stewardship programmes.
• Support markets on understanding the growth opportunity in their markets through provision of insight and data.

Support on training and development

• Identify experienced legacy fundraisers who can provide support to other community members and facilitate the building of those relationships.
• Support on delivery of legacy induction and training strategy and coordination of events and specific trainings.
• Support on the identification of best practices that can be widely disseminated through a webinar or other means and provide coordination of regular remote events.

Measuring and evaluating performance

• Support on the analysis of global legacy performance of markets in the network.
• Monitor and evaluate the legacy community activities and their impact on driving legacy marketing results across the network.
• Supporting the global legacy manager and other team members with drafting documents and reports for a range of key stakeholders on performance.

ESTIMATED DURATION OF THE CONTRACT AND PROPOSAL

The contract duration is 11.5 months, full-time, tentatively starting in March 2021.

REPORTING TO 

The incumbent will report primarily to the Global legacy fundraising Manager who will provide overall supervision, direction and guidance. Other team members will oversee elements of the incumbent’s work.

WORKPLACE

Home-based, compatible time-zone to CET (within 3 hours preferred).

To qualify as an advocate for every child you will have…

• A first level university degree in marketing, business or communications, or another relevant field is required.
• A minimum of five years’ experience of working in a dynamic mass market fundraising context, ideally within a multi-national environment, is required.
• A track record of working with remote teams and demonstrable experience in how to motivate and inspire action and results, from a distance, is highly desirable.
• Exposure to legacy fundraising is highly desirable.
• Someone with a background in internal communications or staff engagement role may also demonstrate transferable skills.
• Strong project management skills, excellent verbal and written communicator and content development capability.
• Proven ability to develop engagement approach and implement effective programmes at pace.
• Deep understanding of measurement and evaluation to drive effectiveness of communications and programmes and an analytical mindset.
• Hands on, practical experience of digital workspace technologies and the planning, management and communication of virtual and in person events, is highly desirable.
• Excellent relational and interpersonal skills, with a strong focus on supporter/customer experience.
• Fluency in English is required. Good writing and editing skills in English is required. Fluency in other UN official languages would be an asset.
• Familiarity with the work of UNICEF, UN entities, UNICEF National Committees and/or private sector fundraising would be an asset.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable).  Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.