Marketing and Communications Sr. Specialist

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Description

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The Marketing and Communications Sr. Specialist is a critical part of growing WRI’s Food initiatives. Reporting to the Sr. Marketing Manager and working closely with WRI’s internal communications experts, subject matter experts and our external partners, you will be responsible for setting a clear digital strategy and executing it across web, social and email platforms for WRI’s two primary food initiatives. This role is also supporting the growth and development of the Coolfood and Champions 12.3 brands by working with partners to grow the visibility of our work together while ensuring WRI’s brand integrity. This fast-paced role requires someone who is highly collaborative, technically skilled in marketing and communications, and has experience proactively managing and prioritizing multiple projects.

What will you do:

Strategic Communications and Marketing:

• Developing and managing a digital content calendar for Coolfood, Champions 12.3 and WRI Food that includes WRI events, members content and impact stories that highlights WRI experts, partners and relevant news and research
• Ensuring that our social media channels have regular content and use data analytics to optimize their performance for different audiences
• Growing the visibility of WRI’s initiatives by supporting toolkit developments, and evaluating the impact of the materials in collaboration with external partners
• Developing a digital strategy for key moments and creating assets tailored to specific audiences and goals
• Support email communications and as-needed release/event promotion, with eye for presentation and compelling content
• Collaborate internally and externally with program, research teams and members and partners to deliver projects

Brand Management: 

• Cross Cutting maintenance for WRI’s Food Brand through web, digital and email in collaboration with contractors and other WRI staff
• Collaborating and advising external partners on joint marketing opportunities that can grow the Coolfood brand
• Ensuring brand guidelines are being followed by members and external partners and providing feedback and recommendations on ways to improve their marketing materials
• Write an every-other-month newsletter that promotes the WRI Food brand with eye for presentation and compelling content
• Project managing key web updates on a quarterly basis by identifying changes that need to be made and overseeing execution
• Asset management of content on Sharepoint

What will you need:    

Education:

• You have a degree in communications or marketing or a related field

Experience:

• You have a minimum of 3 years full-time relevant work experience in communications, marketing, or a related field
• Strong project management and organizational skills
• Proven experience and ability to develop and execute successful communications strategies
• Strong writing and editing skills
• Experience with social media data analysis
• Social media management tool experience (Emplifi is a plus)
• Ability to understand complex technical, research material and turn it into engaging and compelling social content for diverse audiences
• Strong communication skills and ability to flex style to different stakeholders and levels of seniority
• Strong critical thinking and problem-solving skills
• Brings a proactive, learning and curious mindset to work
• Has the ability to work under pressure against multiple deadlines; with a willingness to jump in and support across a dynamic team
• Experience providing brand management and support is a plus

Languages:

• Verbal and written English proficiency required

Requirements:

• Existing work authorization is required where this position is located. WRI is unable to authorize visa work authorization

Source:  https://jobs.jobvite.com/wri/job/obYrsfwM

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