Note: All applicants are required to mandatorily fill the complete online Application form including the employment, educational details, behavioural and technical/ professional skills questions. We will be thoroughly reviewing the application forms only with all the required details and the shortlisting is not basis CV/ cover letter. Forms that are incomplete in any respect will not be considered while shortlisting for the next stage.

Main purpose of job:

The British High Commission Islamabad is seeking to recruit an experienced Digital and Design Officer (EO grade) to join the Social Media team within the Communications Section. This is a specialist, career oriented role that plays a central part in delivering high quality digital communications and visual storytelling in support of the BHC’s strategic communications, public diplomacy, and reputational objectives.

The Digital and Design Officer will provide specialist digital, photography, videography, and design expertise, supporting the Head of Social Media in planning, capturing, producing, publishing, and analysing content across the BHC’s four social media platforms (X, Facebook, LinkedIn and Instagram), which currently reach an audience of approximately 563,000 and continue to grow. The role will also support the creation and management of content for the High Commissioner’s social media accounts, ensuring accuracy, professionalism, and alignment with UK Government priorities and values.

Social media content produced by the team is a key soft diplomacy tool, used to tell the story of the UK’s policy, development, and bilateral work in Pakistan, and to shape and safeguard the UK’s image in Pakistan and with the Pakistani diaspora in the UK. The post holder will take a lead role, within their area of specialist expertise, in identifying, capturing, and delivering impactful digital content, including during high level ministerial visits, senior official engagements, and major BHC events. This will involve direct interaction with senior UK and partner officials to secure appropriate content opportunities, working to tight deadlines in fast paced and high-profile environments.

The officer will also contribute to the wider Communications function by leading on the application of BHC and UK branding across events and materials, including those produced by implementing partners. This includes designing and overseeing the production of artwork and visual assets for external communications and internal corporate documents such as the Country Business Plan, organisational charts, values materials, and other mission wide products. The role will additionally provide photography and videography support for internal and public facing events, ensuring outputs consistently meet agreed quality, accessibility, and branding standards.

The Digital and Design Officer will work alongside a team of Communications professionals, reporting to the Head of social media, with work quality assured by the Head of Section. The post supports Communications’ role as an Enabler to the wider mission by providing responsive, professional, and specialist digital and design support across the British High Commission.

We reserve the right to review, revise or amend the roles and responsibilities from time to time reflecting the changing needs of business.

Roles and responsibilities / what will the jobholder be expected to achieve:

The post holder will be required to use a range of digital, design, and social media tools. As a minimum, this includes Adobe Creative Cloud (including Premiere Pro, Illustrator, Photoshop and Lightroom), Microsoft Office 365 (Word, Excel, Outlook and PowerPoint), Hootsuite, and native social media applications and analytics tools.

Photography and Videography (40%)

• Provide photography and videography support for BHC internal and public‑facing events, using DSLR cameras and mobile devices as appropriate.
• Film high‑quality video content in varied and sometimes challenging environments, including field locations, movement‑heavy settings, and all weather conditions, while adhering to health and safety requirements.
• Operate filming equipment including microphones, booms, lighting, and teleprompters.
• Edit video and visual content to an agreed standard suitable for publication across BHC digital channels.
• Maintain an awareness of emerging technologies and best practice in photography and videography, advising on tools required to support Communications objectives.
• Support the procurement, upkeep, and appropriate use of audiovisual equipment to ensure operational readiness.

Design and Branding (30%)

• Design and produce digital and print assets, including business cards, posters, backdrops, standees, branding materials, and other collateral in support of BHC activities.
• Oversee and support the production of printed branding items and merchandise, liaising with suppliers as required.
• Apply centrally set FCDO and UK Government branding guidelines consistently across all outputs.
• Demonstrate creativity and initiative in developing visually engaging designs that meet Communications objectives while remaining within agreed brand parameters.

Social Media Support (20%)

• Support the monitoring and analysis of social media performance using Hootsuite and native platform insight tools.
• Produce regular snapshots and summaries of content performance to inform planning and improvement.
• Review social media content through a critical and creative lens, identifying trends, themes, and opportunities to improve reach and engagement.
• Update internal Communications displays and boards to reflect latest digital outputs.
• Publish content to BHC social media channels when required, in line with agreed approval processes and tone of voice.

Procurement and Asset Management (10%)

• Remain informed about suitable software, tools, and equipment required to support digital and design outputs.
• Support the procurement of software and equipment in line with FCDO commercial procedures, ensuring value for money and compliance with relevant policies.
• Maintain an inventory of Communications equipment and ensure appropriate maintenance and storage.

Resources managed (staff and expenditure):

No Line Management responsibility. The Officer is expected to oversee procurement of equipment, and production of branding and merchandise within budget guidelines as set by the Section, other departments or event-related funds.

Learning and development opportunities (if any):

The FCDO is committed to provide learning and development opportunities to all its employees, including:

1. Formal in-house and external training.
2. Coaching and mentoring.
3. Structured learning on the job, including stretching objectives and work.
4. Potential field visits to project deliverables, and attendance to regional conferences.

Language requirements:

Language: English & Urdu
Level of language required: Expert

Essential on arrival:

• A Bachelor’s degree or equivalent professional or technical training in a relevant field (e.g. digital media, design, communications, photography, videography).
• A minimum of three years’ professional experience in digital design, photography and videography.
• Demonstrable experience using DSLR cameras for both photography and video production.
• Proven ability to produce high‑quality graphics, video and photography for publication on digital and social media platforms.
• Strong skills in video editing using Adobe Premiere Pro, including producing short‑form, platform‑appropriate video content.
• Experience filming, editing, and producing content suitable for high‑paced, public‑facing and reputationally sensitive environments, including events.
• Strong understanding of major social media platforms (Facebook, X, Instagram and LinkedIn), including best practice for content formats, scheduling, and audience engagement.
• Ability to interpret social media and digital analytics to evaluate performance and inform content planning and improvement.
• Ability to translate organisational objectives and messaging into clear, effective digital communications and visual outputs.
• Confidence and professionalism in engaging directly with senior officials, VIPs, and stakeholders during content capture at official events and high-level visits.
• Practical working knowledge of Microsoft 365 and Adobe Creative Cloud applications (including Premiere Pro, Illustrator, Photoshop and Lightroom), as well as social media publishing tools.
• Fluent written and spoken English and Urdu, with strong interpersonal and communication skills.