Manager – Marketing and Outreach Specialist

Manager – Marketing & Outreach Specialist

Who we are and what we do?

WRI India, an independent charity legally registered as the India Resources Trust, provides objective information and practical proposals to foster environmentally sound and socially equitable development. WRI India’s mission is to move human society to live in ways that protect Earth’s environment and its capacity to provide for the needs and aspirations of current and future generations. Through research, analysis, and recommendations, WRI India puts ideas into action to build transformative solutions to protect the earth, promote livelihoods, and enhance human well-being. 

We are inspired by and associated with World Resources Institute (WRI), a global research organization. Currently over 150 researchers are working with WRI India in our offices at Delhi, Mumbai and Bengaluru. 

About your role:

Recognizing the need for more proactive climate action, WRI India, in partnership with the National Institute of Urban Affairs (NIUA), UNEP, the Shakti Sustainable Energy Foundation and the Indian School of Business (ISB), proposes to implement a capacity development program aimed at building a pool of 4000 – 5000 “Leaders” in Climate Change Management. The program will target mid-career professionals in government, corporates, and other sectors, to lead climate action on the ground.

The program will use a unique, “learning by doing” pedagogy that is well suited to mid-career practitioners, who cannot get away from their place of work for long and need flexibility in the timings of the learning events. It will use a blended learning approach combining online learning with face-to-face events. It will also combine flexible schedules with fixed schedules.

It is expected that the first year will largely go towards developing the learning material and marketing the program. We hope to launch the program within the first year, and expand it over the next few years. The program is expected to run for 5 years, with the possibility for extension based on a review of its performance.

To lead this effort, WRI India is looking to hire a core project team, which will coordinate the development and delivery of the courses, and oversee the logistical arrangements for the program, including marketing and outreach to increase visibility and participation. A Marketing and Outreach specialist would be a key component of this project team.

How your day will unfold:

• Develop and execute a strategic marketing plan to launch the Leaders in Climate Change Management Program, working with staff across WRI India and with partner agencies. The role will also require coordination with in-house communication teams of WRI India, and those of partner organizations.
• The marketing plan for the launch of the program will include, but not be limited to the following:
  • Development of outreach opportunities- mapping stakeholders to be engaged, with customized approaches for each category of stakeholder
  • Development of appropriate marketing collateral, both digital and print, including brochures, posters, videos, newsletters, infographics, presentations and more.
  • Development of a social media strategy for program outreach, informed by latest best practices
  • Design and execution of roadshows and other outreach activities that will have maximum impact within a short time frame.
• Anchor communications for the program on a continuing basis via blogs, multimedia online content, media outreach, internal and external events, and other channels, with the oversight of the in-house Communications team.
• Regularly track and evaluate metrics of success and adapt strategies to grow and improve outreach results over time.

Qualifications we seek:

• Bachelor’s degree required, advanced degree preferred
• 7-10 years of full-time, relevant professional experience working in public relations, journalism, or communications. Past experience with non-profits, capacity building projects, links to climate, energy or broader environmental issues would be useful.
• Proven ability to lead the planning, coordination, and execution of communications products, influence strategies, and audience targeting
• Experience overseeing institutional social media platforms and regularly tracking analytics to inform social media outreach strategies
• Experience with communications planning, marketing, and other specialized communications skills
• Strong communication skills and ability to produce materials focused on diverse external audiences
• Experience working with reporters or media would also be preferred.

Skills & Other Qualifications:

• Articulate, versatile, highly-skilled writer with professional writing experience (professional writing samples required); strong oral communications skills required
• Proven ability to lead the planning, coordination, and execution of communications products, influence strategies, and audience targeting
• Demonstrated ability to work effectively in a fast-paced office environment, both independently and as part of a large multi-stakeholder team.
• Excellent inter-personal communication skills, including the ability to encourage collaboration with other programs, and partners
• Highly motivated, proactive work style and excellent organizational skills
• Ability to think creatively and collaboratively about all elements of communications work
• Adaptable to rapidly changing priorities and able to manage multiple deadlines and deliver high quality work products
• Strong commitment to WRI India’s mission and values

Salary and Benefits: 15,00,000 to 18,00,000 CTC PA

Salary shall be commensurate with experience and skills. WRI offers a generous and comprehensive benefits package.

Duration: : Full-time, term hire for a period of two years which is extendable at the discretion of WRI India

Location: New Delhi

List of Documents to be attached:

• Cover Letter
•  Resume

Only shortlisted applicants will be contacted for interview purpose. 

Diversity, Equity, and Inclusion (DEI) @WRI India

WRI India values and promotes diversity, equity and inclusion across all areas of our work and workforce. Integrating these values into our actions fosters a progressive and collaborative culture and can also enhance our impact.  It is our responsibility to create a welcoming working environment for people of diverse cultures, backgrounds and experience to learn together. We are responsible for fostering a safe and inclusive workplace where questions, concerns and information about diversity, equity and inclusion are part of our ongoing dialogue and development.

Learn more about WRI India’s commitment to Diversity, Equity, and Inclusion (DEI). Click Here

People-centric to the core:

We keep our people at the centre of everything we do – from a welcoming work environment to benefits and a culture that encourages staff to stay healthy, happy, engaged, and growing.

Some of the non-monetary benefits that our staff get:

Health benefits: We cover health insurance for you and your loved ones for up to INR 8 lakhs

Term Insurance: Our term insurance policy covers life coverage of 50 lakhs per staff member

Employee Assistance program: Promoting mental well-being and supporting staff in achieving a satisfying work-life balance

Digital healthcare service: Online doctor consultations for your primary healthcare needs

Flexible work schedule:  Alternative work arrangements for all who are eligible by nature of their job

Learning culture: Workshops and trainings to empower staff, encourage new learning opportunities

Rest and Recharge weeks: We encourage staff to take time off to rest, rejuvenate, upskill, and pursue their interests.

Our leave policy: Avail personal time off at 36 per year, along with public holidays, maternity, paternity, and adoption leaves.

Click here to know more about our benefits Careers | WRI INDIA (wri-india.org)

Equal employment @WRI India

We believe in equal employment, it is our policy to recruit, and provide opportunities for advancement in all job classifications without regard to caste, religion, sex, age, marital status, sexual preference, parental status, or disability.