Marketing & Communications Specialist

The MSC Foundation

The MSC Foundation is an independent non-profit organization established to pursue the values of the family owned MSC Group, and specifically to focus and intensify its longstanding work dedicated to:

o Protecting the marine environment and Conserving the earth’s natural resources and wildlife in general

o Advancing quality education opportunities for those most in need

o Supporting communities struck by disaster and vulnerable populations around the world

Reporting to the MSC Foundation board, a small and specialized team is responsible for, managing, coordinating and funding projects and initiatives in partnership with public and private institutions and Non-Governmental Organizations.

All candidates must demonstrate a commitment to the MSC Foundation values.

Marketing & Communications Specialist

Location: Geneva – Switzerland

Reports to: Executive Director

The Marketing & Communications Specialist works closely with:

External:

Graphic agency, WEB agencies, Social media, video/photo team, Partners, donors, grant seekers, volunteers

Internal

MSC Group: Marketing & Communication, Web, IT, Social media, Employees Engagement, On Board Cruise and Product Development, MSC Local offices

Role Purpose

The Marketing & Communications Specialist is in charge of overall @MSC Foundation marketing strategy and annual plan to increase the Foundation’s brand awareness which includes the development of all concerned tools and channels and stakeholder’s engagement.

Key Responsibilities

· Manages all marketing campaigns for the Foundation;

· Keeps MSC Foundation channels up to date (web, social media, internal and external comm); **

· Develops a CRM strategy and lead acquisition for stakeholder’s engagement;**

· Supports local MSC offices in MSCF communication content management and events;

· Analyses and identifies new trends and opportunities in the international environment.

Key Activities

Graphic services

· BTL annual plan (annual review, brochures, projects sheets, presentation) communication kit, sundry content creation);**

· Video and photo content development.**

Digital & Social media

· Develops the digital strategy of the MSC Foundation, increasing the digital engagement, web traffic and build online community;

· Oversees the maintenance, growth and continuous updating of all MSC Foundation website content, ensuring that all information is always correct, up-to-date and displayed in a dynamic, innovative and attractive manner, in line with MSC Foundation strategy;

· Ensures the full workflow of the web content delivery, from the brief (providing guidance to the creative/design/development agencies) to the go-live (directly creating/editing/publishing the web pages through the Content Management System, featuring texts, graphics, videos, audios, SEO optimizations…);

· Tracks the web issues/change requests and manage the providers;

· Manages search engine marketing activities and other digital advertising efforts;

· Develops and implements the social media calendar, ensuring visibility and engaging with the MSC Foundation community.

CRM & Survey

· Leads acquisition and nurturing, email and direct marketing (monthly newsletter) managing the Salesforce platform;

· Monitors on effectiveness of marketing activities, identifying needs/to get insights on donation flow, communication, triggers.

Internal Communication

· Develops and implements the internal communication calendar, ensuring visibility and engaging with MSC Group employees, update the MSC Foundation session on intranet;

· Supports employee engagement initiatives.

Partnership & Events

· Ensures that the MSC FOUNDATION brand is fully and correctly implemented across all partners, projects and events.

Job-Requirements: skills, competencies, experience

· Excellent writing English skills and Fluent in English. Any other language is an advantage;

· A Master’s degree, preferably with a concentration in marketing, web design, new media technologies or communications;

· 8-10 years’ experience in marketing /communication;

· Proven experience related to area of assignment (Digital marketing experience, as well as managing web developers and managing websites, management of revenue/fundraising strategies, etc…);

· Organizational and project management skills;

· Ability to work in a fast-paced environment;

· Working experience in the non-profit environment will be a plus;

· Creative thinker with excellent problem-solving skills and a “can do” attitude.