Media & Marketing Manager

JOB SUMMARY

WATAN is looking for a flexible and versatile Media & Marketing Manager who will be responsible for the growth of WATAN brand name, promote our Organization and increase Followers, Partners and Donors engagement.

RESPONSIBILITIES

• Develop strategies and tactics to get the word out about our organization and drive qualified traffic to our front door
• Design and implement local, national, international and social media strategy to align with WATAN goals
• Design & deploy successful marketing campaigns and own their implementation from ideation to execution aligned with WATAN strategy
• Suggest and implement direct marketing methods to increase the attention of the target audience
• Manage and develop the WATAN’s websites and media platforms
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key players, Partners and Donors
• Be in charge of marketing budget and allocate/invest funds wisely
• Creating a wide range of different marketing materials.
• Maintain a strong online image for the organization through website & social media
• Liaise with business development department to ensure brand consistency
• Measure and report performance of marketing campaigns, gain insight and assess against goals
• Analyzing potential strategic partner relationships for organization marketing.
• Maintain effective internal communications to ensure that all relevant organization functions are kept informed of marketing objectives.
• Design and implement local, national, international and social media strategy to align with WATAN goals
• Monitor local, national and international media agencies, and platforms
• Communication with the press and ensure media coverage from the local, national, international media agencies, platforms (News TV channels- Newspaper – Radio – News websites) for WATAN activities, projects, and events
• Oversee WATAN Visual Identity and all media products
• Design and implement new features to develop brand awareness, like events and competitions
• Experience in current technologies and trends in social media, design tools, and applications
• Experience in advocacy campaigns, events management and implementation
• Preparing and marketing proposals for fundraising projects
• overseeing the fulfillment of donor-funded advocacy projects
• Leading and managing processes of a strategic advocacy plan related to programmes
• Preparing and marketing proposals for fundraising projects
• Developing policy work and activities.
• leading and overseeing media team in strategy, planning, tactical execution, implementation, optimization and performance analysis.
• Train, motivate, grow and evaluate team-members

POSITION REQUIREMENTS

• BS/MS degree in Media & Marketing or a related field.
• Minimum experience five years in Media & Marketing together and managing, training and developing an integrated media team.
• Strong relationships with the press, local, national, international media agencies and media platforms (News TV channels- Newspaper – Radio – News websites).
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Strong analytical and project management skills.
• Strong communication, interpersonal, facilitation, and diplomatic skills.
• Experience in setting up and optimizing Google Adwords campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Confident and dynamic personality.
• Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
• Excellent communication, lobbying, and active listening skills.
• Full awareness of the context of work in non-profit organizations.

Child Protection Policy
Child abuse in all forms is unacceptable to WATAN, which recognizes its responsibility to protect children from harm in all areas of its work. WATAN is committed to ensuring a child-safe environment and is applying a zero-tolerance approach towards any kind of child abuse and exploitation.

Discrimination, Abuse and Harassment Policy
WATAN expressly prohibits and will not tolerate any form of discrimination, abuse, harassment (sexual or otherwise), based upon race, ethnicity, religion, national origin, gender, age, sexual orientation, marital status, citizenship status, disability, or military status. WATAN employees and related personnel must under no circumstances take part in any form of discrimination, harassment, or abuse (physical, sexual or verbal), intimidation or exploitation, or in any other way infringe the rights of others inside or outside WATAN.

Applications are strongly encouraged from female candidate