Re-advertisement: Individual Contractor – CRM Journey Specialist, UNICEF Thailand, Bangkok

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives.
To defend their rights. To help them fulfilling their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.                                                                                                                                       

For every child, a better future

UNICEF works to ensure the rights of all children in the East Asia and Pacific Region.  This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them

How can you make a difference?

The Private Sector Fundraising Section, UNICEF Thailand Country Office (TCO) is seeking an individual contractor to support the private sector fundraising team (individual giving, business and high value) and the communications team (volunteering and supporter engagement) to meet their objectives through the creation of supporter centric customer journeys. This role will build and deploy high quality data driven experiences and will be involved in the coordination, execution, monitoring, and optimization of email campaigns using Salesforce Marketing Cloud. The ideal candidate will be proficient in shaping and delivering audience first communication strategies across various owned and paid platforms with a particular emphasis on personalized email marketing.

Work Assignment:

During the contractual period, the consultant will be expected to work on the following assignments. However, there may be some circumstances that the consultant may be required to work on some ad hoc assignments related to the fundraising objective.

Key responsibilities	Key tasks for each responsibility
1. Strategic customer journey mapping, implementation, and testing	Be the advocate for the 360-degree supporter. Facilitate supporter-centric communications experiences that achieve objectives across campaign types, programs and channels to maximize supporter LTV. Responsible for delivering insight driven and effective supporter journeys across all channels Collaborating with the Acquisition, Retention, Digital, High Value, Business, High Value, Volunteering, Supporter Engagement teams and other teams as required to develop supporter journey strategies Development and implementation of best practice email marketing and journey building across all communications Work with teams to develop testing frameworks and segment testing plans to enhance lead nurture, acquisition and retention goals
2. Ensure seamless execution of email marketing strategies	Responsible for the delivery and optimisation of communications across email and SMS platforms Manage execution, ongoing reporting, quality control, approvals and optimisation of email campaigns including design, content, audience segmentation and testing plans Coordinate campaign objectives across teams and ensure customer experience is front and centre Ensure content is optimised for the email channel and consistent across other marketing channels
3. Perform regular analysis and reporting of campaigns performance and audiences to inform future planning	Support knowledge management activity across supporter journeys and supporter interactions by capturing and sharing key insights as required for the KM process. Use Google Analytics and relevant data platforms to deliver timely performance reports on campaigns Analyse audience insights and provide recommendations on audience segmentation Keep track of email KPIs to optimise deliverability, engagement, and conversion metrics Provide informed analysis to the wider teams driving evidence led best practices, including assets, web pages and frequency of message delivery to ensure high performance from our campaigns Develop regular supporter behaviour analysis that can be used to profile, segment and optimise targeted donor journeys Collaborate with other teams to integrate email as part of their engagement, acquisition, and conversion strategies
4. Act as a champion for email marketing, ensuring UNICEF Thailand follows email and marketing automation best practice	Work with Salesforce marketing cloud partner to ensure best practice and optimum use of marketing automation platforms and strategies Collaborate with other teams to ensure seamless integration of campaign platforms including Email, website, and CRM Ensure UNICEF is kept abreast of major trends, development, and opportunities by staying informed of new initiatives in the sector and attending training and product updates Organise regular training to empower and enable internal stakeholders
5. Support UNICEF Thailand’s emergency response	In the event of an emergency, provide immediate support in setting up a fundraising response, coordinating and executing the email & SMS strategy and supporting other channels such as UA website, search and social media
6. New Product development	Participate in product development processes / campaigns to ensure new products and initiatives have effective journeys at the point of acquisition.

End Product(s): Weekly and monthly report detailing the key points, findings, and recommendation on all the work done, challenges and possible improvement during the contract period.

Duration of Contract:   11.5 months with possibility of extension (1 November 2021 – 15 September 2022) – Full-time basis according to UNICEF working hours.

Working Location and Official Travel: This role will mainly work in UNICEF Thailand Country Office. However, there may be some requirements for this consultant to in-country travel which UNICEF will be responsible for expenses.

To qualify as an advocate for every child you will have…

• Bachelor’s degree in relevant field
• At least 3 years of digital marketing experience, including working with Salesforce Marketing Cloud products, including Email Studio, Automation Studio, Content Builder, Journey Builder, Mobile Studio
• Proven track record in coordinating and executing Email marketing programs – Salesforce Marketing Cloud preferred with special consideration for holding up to date Salesforce Marketing Cloud certification
• Experience in A/B testing and dynamic templates
• Demonstrated ability to curate and produce content to support engagement and conversion objectives via email communications
• Understanding of Salesforce products integration, including Sales Cloud and Ad studio is a plus.
• Strong working knowledge of Google Analytics with certification preferable
• Design editing skills as well as HTML5/CSS and JavaScript preferred
• Experience building profitable loyalty programs, using automation and dynamic data sets.
• Experience collecting data and providing insights for campaign optimization
• Demonstrated ability to build strong working relationships with internal and external partners
• Ability to manage multiple projects under time pressure while maintaining strict attention to detail
• Excellent written and verbal communication skills
• A passionate and energetic team member with a genuine interest in working in the international aid and development sector
• Excellent written and verbal communication skills (English and Thai).

Preferred:

• Experience with other marketing technologies and analytics tools (i.e. PowerBI, Google, etc.)
• Having experience in SQL is desirable.

Personal attributes required for this position:

• Passionate for all things digital and familiar with a wide array of digital media tools.
• Flexible and adaptable to change. Willing to experiment with new initiatives.
• A team player determined to break down silos to create the best supporter experience possible.
• Optimistic and forward thinking
• Ability to think on your feet, make quick decisions and multi-task.
• Take a proactive and innovative approach.
• A high level of attention to detail.
• Willingness to undertake routine administrative tasks
• Willingness to work out of hours in times of emergency.
• A commitment to the ideals and values of UNICEF.

Interested candidates are requested to submit CV or P-11, full contact information of minimum 3 references, availability, and proposed monthly professional fee in THB by 19 December 2021.

 

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability (CRITA) and core competencies in Communication, Working with People, and Drive for Results.

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

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UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of

gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

 

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to promote the protection and safeguarding of all children.