View Vacancy – AUH/ DXB – Social Media and Digital Officer B3(L)

The British Embassies in Abu Dhabi and Dubai have a vacancy for a Social Media and Digital Officer as part of the Press and Public Affairs (PPA) Team.

This is an exciting opportunity for the right candidate to have a real impact on the social media presence of a busy embassy – engaged in a fascinating range of activities.

Reporting to the Head of PPA, the jobholder will manage the social media platforms for UK in UAE (Twitter, Facebook, Instagram and LinkedIn) to amplify the full range of UK in UAE activity. They will create content for external communications, including videos, graphics and other digital products, as well as translating communications products from English to Arabic and Arabic to English where applicable. They will also manage the UK in UAE website.

The job can be based in either Abu Dhabi or Dubai with an expectation of some travel between the two Embassies as per work demands. 

Duties and responsibilities:

– Social Media/ Digital

• Lead on preparing and executing social media plans in support of the full range of UK government activity in the UAE and in support of UK Government Departments working across UK in UAE;
• Plan and produce engaging daily content on the Embassy’s social media platforms in consultation with Head of PPA Team and following themes highlighted by Global Britain Communications Team and Arabic Media Hub;
• Work with different departments across UK in UAE to support and amplify key messages on UK in UAE social media platforms;
• Use analytics tools to systematically evaluate digital output from UK in UAE social media platforms and engagement with target audiences;
• Manage the UK in UAE website (English and Arabic), generating and updating material as advised by Head of PPA Team.

– Content creation

• Lead on all stages of content creation (pre-production, production and post-production) to create high-quality visual content (including but not limited to infographics, videos, photos, etc.) for UK in UAE’s digital channels;
• Lead on graphic design and digital production for the UK in UAE’s events and internal communications;
• Manage archive of photos and videos.

– Other: Support Head of PPA and provide cover for PPA team members during periods of absence, including producing press summary and managing conventional media.

The above list is not exhaustive and the jobholder will be required to be flexible and take on other ad hoc tasks as required, including participating in the Embassy’s emergency planning and any response to a crisis. 

Key competencies required:

• Leading and Communicating – Showing our pride and passion for public service, leading from the front and communicating with clarity, conviction, integrity and enthusiasm. Championing difference and external experience, supporting principles of fairness of opportunity for all and a dedication to a diverse range of citizens. Managing and engaging with people in a straightforward, truthful and candid way, and upholding the reputation of the organisation.
• Managing a Quality Service – Valuing and modelling professional excellence and expertise to deliver service objectives and striving to improve the quality of service, taking account of diverse customer needs and requirements. Effectively planning, organising, and managing time and activities to deliver a high quality, secure, reliable and efficient service, applying programme and project and risk management approaches to support service delivery.
• Collaborating and Partnering – Being a team player who creates and maintains positive, professional and trusting working relationships with a wide range of people within and outside the organisation to help get business done. Working collaboratively, sharing information appropriately, and building supportive, responsive relationships with colleagues and stakeholders, whilst having the confidence to challenge assumptions. Being approachable, delivering business objectives through creating an inclusive environment, encouraging collaboration, building effective partnerships including relationships with Ministers and welcoming challenge however uncomfortable.
• Changing and Improving – Being responsive and innovative, and seeking out opportunities to create effective change. Learning from what has worked well and what has not, being open to change, suggesting ideas for improvements to the way things are done, and working in ’smarter’, more focused ways.

• Excellent communication skills in English and Arabic, both verbal and written. High-quality communications and drafting skills. Able to express ideas and messages clearly and concisely. Able to type effectively and accurately in Arabic and English.
• Experience of managing social media communications in a public facing environment for a government or large commercial entity.
• Detailed knowledge of the social media landscape in MENA and how different social media channels are used across the region.
• Knowledge of social media evaluation tools beyond Twitter and Facebook analytics, including Brandwatch and Tweepsmap.
• Excellent teamwork skills and the ability to collaborate successfully with people from different backgrounds and cultures
• Strong attention to detail. Ability to prioritise own workload and meet deadlines, without compromising the quality of the work.
• Resilient, decisive with a can-do attitude, and calm under pressure and with a proactive approach to problem solving.
• Strong IT skills and literacy in Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Teams).