Consultancy: Brand Design Consultant (Intermediate) – 11.5 months, Brand team – DGCA, NYHQ – Requisition# 544163

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, The Brand Team is the beating heart and designing hands of how we define and evolve brand standards for UNICEF globally. Our key outputs are brand systems, global brand activations and brand guidance. We work cross-functionally within the Global Division of Advocacy and Communication and with and for our colleagues around the world

Purpose

The Brand Designer (Intermediate) within the Global Communication and Advocacy Division (GCAG) formerly know as Division of Communication (DOC) will help us deliver on our mission by extending the brand expression with a focus on digital applications. The ideal candidate has the ability to execute in a variety of styles, can articulate design decisions and iterate quickly. The designer should have the ability to work independently but is deeply collaborative with other members of the Brand team, including working with and coaching interns, and in taking direction from the Lead Designer.

The Brand Designer (intermediate) should be fluent in the fundamentals of design with a portfolio that showcases this expertise. Ideally, you will also be familiar with and have practical experience in the application of the UNICEF brand in multi-cultural and multi-lingual contexts.

This might be among some of the most impactful and global design work you’ll ever do, manifesting the UNICEF brand for more than 190 countries around the world. Whether it’s designing our logo lock-up in Amharic or creating a treatment for the largest day of action for children, by children, you’ll be part of a global movement for child rights with unprecedented reach and power.

You’ll join a small but enthusiastic team of designers who care deeply about their craft, about doing their best work, and about being supportive and fun while doing it.

Expected results: (measurable results)

ACTIVITY	DEADLINES	DELIVERABLES	MEASURABLE RESULTS
1	Final deadline by 11 December Q4	Design standards and assets for priority initiatives. Contribute to the implementation of design standards for the UNICEF global brand, UNICEF75 and World Children’s Day, providing input into appropriate guidelines and resources to ensure understanding, adoption and visual consistency.	SMQs, ROCONC adoption of assets, production of guidelines and resources (UNICEF75 Brand Guidelines, WCD 2021 and 2022 Brand Guidelines, etc)
2	Final deadline by 11 December Q4	UNICEF 75 Identity. Create and supplement UNICEF75 branded assets for organizational use, including UNICEF iconic stamp designs, presentation templates, letterheads, banner templates, poster series, greeting card templates, and additional assets.	Number of creative assets produced
3	Ongoing to contract end	Branded Collateral. Ensure a steady supply of branded collateral and blue-washed images are available and easily accessible, including but not limited to:  +Additional UNICEF logo language versions  +UNICEF Branded templates  +UNICEF Holiday card 2021, Digital Version (deadline by 1 December, 2021)	Downloads from WeShare, SMQs
4	Ongoing to contract end	Guidance and skill sharing with interns. Provide guidance and support to the design interns and to the design and branding of high priority and evolving initiatives	360 feedback from colleagues, supervisor and Chief +Number of pieces of collateral
5	Ongoing to contract end	Respond as needed. Respond strategically to ongoing organizational needs for design assistance on an as-needed basis	Number of teams and initiatives supported, as well as feedback from supported units
6	Quarter 1 and 2 2022	Regular design resources. Uphold UNICEF branding for online and physical working environments, including through:  + Management of lockscreens  + Provision of templates for office branding  + Provision of banners and visibility assets for OED and OSEB  +Creation and sharing of branded items	Number of pieces of collateral produced.
7	Quarter 1, Quarter 2 2022	Brand books and guidance documents. Strengthen, expand, and update Brand Book 3.1 by incorporating additional guidelines around, but not limited to:   + Sub-branding (Youth) + Typography and colour palette, in collaboration with NCs  + Visibility guidelines for Programme partners and partnership focal points  + Visibility guidelines for supplies, with Supply Division	Updates to Brand Book 3.1, Youth sub-brand guidelines
8	Quarter 3,4 2021 Quarter 1, 2 in 2022	Other visibility items. Designing and amending packages of internal templated visibility items, including letterhead, business cards, PowerPoint slides, Report Pages, Fact Sheets, campaign reviews and more	Number of pieces of collateral produced.

Duty Station

UNICEF NYHQ/and or remotely with core NYHQ Hours

Travel (If Applicable)

ONLY, in case of unforeseen official business travel, actual cost, including the visa fee, vaccination will be reimbursed in accordance with UNICEF Policy/procedure on official travel.

Requests for services under an individual contract shall normally require the consultant / individual contractor to indicate their all-inclusive fees (including lump sum travel and subsistence costs, as applicable) for the services to be provided. (DHR/PROCEDURE/2018/005, para 53)

When submitting their bid, the consultant is also advised to take into consideration as part of their bid for the assignment the cost of health insurance and/or photographic, video-graphic equipment if such equipment is needed to complete the deliverables of the assignment.)

Timeframe

Estimated Start date: 28 October 2021                       

Estimated End date: 12 October 2022 

Deliverables	From	To
Activity 1 – Design standards and assets for priority initiatives	Contract start date	11 December
Activity 2 – UNICEF75 Identity	Contract start date	11 December
Activity 3 – Branded Collateral	Contract start date	By contract end date
Activity 4 – Guidance and skill sharing with interns	Contract start date	By contract end date
Activity 5 – Respond as needed	Contract start date	By contract end date
Activity 6 – Regular design resources	Contract start date	Quarter 1 and 2 2022
Activity 7 – Brand Book and guidance documents	Contract start date	Q3 and Q4 2021
Activity 8 – Other visibility items	Contract start date	Quarter 3,4 2021 Quarter 1, 2 in 2022
total	Full delivery	12 October, 2022

Candidates to submit their daily rate. Payment may be done on a monthly basis based on submission of a monthly invoice.

Key competences, technical background, and experience required Deadline

• This is an Intermediate Design position.
• A First University Degree (Bachelor’s in Art, Design, Art Direction, Graphic Design, Digital Design, or the equivalent) combined with a minimum of two years of work experience in design (which can include a combination of internships and work experience and internship) is the minimum requirement.
• Shortlisted candidates must be prepared to present a design portfolio.
• Have excellent knowledge of Adobe Creative Suite products, such as InDesign, Illustrator, and Photoshop
• Experience in motion graphics and illustration considered a plus
• Have a good working knowledge of PowerPoint and other Office platforms
• Have experience in working with printing and production companies
• Have the ability to follow a brief and deliver products on time and within budget
• Be ready and willing to take direction well and work in a dynamic, collaborative, multi-cultural environment.
• Have a general understanding of and interest in world affairs, current events and humanitarian issues.
• Have your own MAC laptop.

Health Insurance

Consultants and individual contractors are required to certify that they are covered by medical/health insurance. Consultants and individual contractors who are required to travel beyond commuting distance to duty station(s) with hardship ratings other than “H” and “A” shall also certify that their medical/health insurance covers medical evacuations. 

UNICEF does not provide or arrange life or health insurance coverage for consultants and individual contractors, and consultants and individual contractors are not eligible to participate in the life or health insurance schemes available to United Nations staff members. Consultants and individual contractors are responsible for assuming all costs related to required inoculations, vaccinations and medical examinations and reflect it as part of their bid for the assignment. . 

ONLY, in case of unforeseen official business travel, actual cost, including the visa fee, vaccination will be reimbursed in accordance with UNICEF Policy/procedure on official travel.

At the time the contract is awarded, the selected candidate must have in place current health insurance coverage and the consultant must provide proof of health insurance.

Consultants and individual contractors are fully responsible for arranging, at their own expense, such life, health and other forms of insurance covering the period of their services as they consider appropriate.

VISA REQUIREMENTS

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4.    

IMPORTANT – G4 Visa is only valid if the consultant will reside within the tri-state area during the duration of the assignment. It is illegal to apply and obtain a visa for consultants who do not intend to reside within the tri-state area during the duration of the consultancy assignment.

FEE

Requests for services under an individual contract shall normally require the consultant / individual contractor to indicate their all-inclusive fees (including lump sum travel and subsistence costs, as applicable) for the services to be provided. 

When submitting their bid, the consultant is also advised to  take into consideration as part of their bid for the assignment the cost of health insurance and/or photographic, video-graphic equipment if such equipment is needed to complete the deliverables of the assignment.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.