Fund Raising Manager (Global Digital Fundraising Insights) P-4, FT # 87239, PFP Geneva, Switzerland

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The Private Sector Fundraising and Partnerships (PSFP) Section within the Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize income and drive income growth.

The Digital Fundraising Team, sitting within the Individual Giving Unit, PSFP, PFP in UNICEF is at an exciting time as it will implement the Digital Revenue Strategy across the next three years to inspire and enable markets to improve their digital fundraising results. The overall objective of the strategy is increasing donations revenue from digital channels and improving digital channel support of other revenue channels such as telemarketing, face-to-face fundraising, Direct TV, telethons and others. The vision: become the largest and most successful digital fundraising program in the world.

For every child, a champion.

The Fundraising Manager (Global Digital Fundraising Insights) will be a key leader of the UNICEF digital transformation journey to grow revenues and make an impact on children’s lives around the world.

The incumbent will set the vision to provide best in class analytics capabilities in the coming years, understanding digital journeys, donor behaviors and profit drivers. The incumbent will be accountable for the Data Warehouse project, ensuring the project meets its objectives and delivers the ability to provide actionable insights and data scoring to the organization.

The incumbent will provide best practices and implementation of global Analytics, UTM structure, campaign tracking, Google Tag Manager and support the deployment of pixels to track revenue across channels and campaigns in priority markets that do not have local capacity.

The incumbent will be responsible for the integration of 1^st party data across digital platforms to enable personalization of the donor experience and improve effectiveness of digital and multi-channel marketing campaigns.

How can you make a difference?

1. Take data and analytics capabilities to the next level by growing the analytics skills and capabilities in the Digital Fundraising team and markets around the globe, building a strong analytics culture and expert analytics skills and knowledge by:

• Providing visibility of revenue drivers by creating best practices for analytics and e-Commerce, delivering insights for campaign optimization and market performance visibility.
• Installing a new Global Google Analytics property for an aggregated view of all global sites.
• Standardizing campaign tagging and tracking, creating metrics to unify analytics and creating opportunities for knowledge sharing and success opportunities across markets.
• Leading in the evolution of tracking in cookie-less environments.
• Integrating 1st Party Data across our main digital platforms (Google Marketing Platform, Facebook marketing solutions, LinkedIn and other Data Services Platforms) to enable remarketing to existing donors and acquisition campaigns to identify new donors.
• Support the usage of a Data-Management-Platform (DMP), anonymized customer data lists or other effective integrations.

2. Define the preferred attribution models and apply for a holistic and data-driven measurement of performances and interactions between owned and paid media, to constantly improve efficiency and effectiveness.

3. Define cross-domain tracking standards and guidelines between communications and fundraising assets that will help drive content strategies, increase advocacy and donations and optimize cross-site journeys.

4. Manage the end-to-end implementation of Google Marketing Platform (GMP) for the most complete and granular view of earned, owned and paid media performance. Enabling test and learn way of working across markets and channels.

5. Enable knowledge sharing and uptake of Digital Analytics best practices across global markets.

To qualify as an advocate for every child you will have

• An advanced university degree in Communications and Marketing, Digital Advertising, Digital Fundraising, Digital Transformation or another relevant field is required.
• Alternatively, a first level university degree in a relevant field combined with 10 years of professional experience may be accepted in lieu of the advanced university degree.
• A minimum of eight years of progressively responsible professional experience in international commercial digital organizations or relevant areas, 4 of which at a senior or management level, is required.
• Experience in digital marketing and digital fundraising areas, with specific focus on commercial experience in areas such as digital acquisition, conversion, retention and multi-channel campaign management, is required.
• Knowledge of the UN system is an advantage.
• Experience in both agency and client side is an advantage.
• Direct experience in AdTech, system integrations is desirable.
• Fluency in English is required.
• Knowledge of another official UN language is considered as an asset.

Technical Requirements:

• Expertise in customer acquisition and retention.
• Knowledge of Analytics and tracking, A/B testing, CRO, SEO, SEM, Social paid media, web development, UX. 
• Knowledge of Donor Perfect and Salesforce, coding, content management systems, marketing automation and programmatic solutions.
• Knowledge of major tech stack features, in particular the Google tech stack.

For every Child, you demonstrate

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

The UNICEF competencies required for this post are

• Analyzing (L III)
• Deciding and Initiating Action (L II)
• Applying Technical Expertise (L III)
• Persuading and Influencing (L II)
• Entrepreneurial Thinking (L II)

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

This position is classified as “rotational” which means the incumbent is expected to rotate to another duty station upon completion of their tour of duty.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.