HEAD OF THE CREATIVE CONTENT UNIT (based in any MSF OCBA hub)

GENERAL CONTEXT
Médecins Sans Frontières is an international independent medical-humanitarian organization, which offers assistance to populations in distress, to victims of natural or man-made disasters and to victims of armed conflict, without discrimination and irrespective of race, religion, creed or political affiliation.
MSF is a civil society initiative that brings together individuals committed to the assistance of other human beings in crisis. As such MSF is by choice an association. Each individual working with MSF does it out of conviction and is ready to uphold the values and principles of MSF.
The MSF movement is built around five operational directorates supported by MSF’s 21 sections, 24 associations and other offices together worldwide. MSF OCBA is one of those directorates. The operations are implemented by field teams and the mission coordination teams; together with the organizational units based in Barcelona, Athens and decentralised in Nairobi, Dakar and Amman. The field operations are guided and supported by 5 Operational Cells, the Emergency Unit and other departments supporting operations, including the Communication Department.

JOB GENERAL OBJECTIVE AND CONTEXT
The Creative Content is a Unit within the Communications Department made up of two audiovisual officers, a multimedia project manager, two production officers, an editor, a graphic motion designer and a production assistant. The Unit ensures the production of high quality multimedia contents (in English and Spanish; at times in Arabic and other languages) to maximize the organizations’ capacity to engage audiences about humanitarian crises and MSF projects both through MSF’s own channels and external media.
The Head of the Creative Content Unit provides leadership and strategic direction to OCBA’s multimedia production (photo, video, graphic design, motion graphics, audio, etc.). S/he holds strong team management skills to lead, support, supervise and manage the Unit’s team and possess the talent and aptitude to stimulate the spirit and capacity for creative thinking.
S/he develops policies and standards for audiovisual contents on different formats and makes sure these policies and standards are always applied to safeguard MSF’s corporate identity, ethical and quality requirements. S/he ensures as well coherence and synergies in the production of both online and offline contents for public communications. In that sense, s/he is responsible for ensuring a fluid commissioning, production, delivery and monitoring of audiovisual and other multimedia contents such as:

• Audiovisual and photo production for external use (b-rolls, clips, films, etc.);
• “Digital-first” and user generated contents for MSF’s social media channels;
• Graphic and motion designs;
• Layout, design and production of offline contents such as exhibitions, publications, reports and other print materials.

S/he works closely with the different units in the Communications Department, i.e. Operational Communications, the Media Unit, Digital Unit and Public Engagement Unit, as well as with other departments in the organization requiring strategic support and advice for the production of multimedia contents, notably the Fundraising Department.
S/he provides professional advice and guidance within MSF-OCBA on multimedia content production and actively support and contribute to building capacity of field teams to produce impactful creative content.

S/he is accountable to the Communications Director.

MAIN RESPONSIBILITIES AND TASKS
1. Strategy and planning

• Provide leadership and strategic vision for OCBA’s audiovisual content production;
• Identify, propose and develop strategies and formats to maximize OCBA’s audiovisual communications ;
• Lead definition of the Unit’s annual plan, monitor its implementation and ensure strategic objectives are met;
• Define, manage and monitor the Creative Content Unit’s budget and expenses/investments to optimize resources;
• Oversee the needs and requests from the Communications Department as well as from the rest of the organization in order to identify and set the priorities of the Creative Content Unit;
• Foresee future needs and generate capacity to fulfil future institutional challenges;
• Take part in cross-cutting impact analyses and accountability exercises;
• Stimulate the spirit and capacity for creative thinking;
• Elaborate comprehensive statistics and reports based on analytics to identify risks, opportunities and priorities for OCBA’s audiovisual strategies;
• Provide strategic advice and guidance within OCBA (HQ and field) on creative content production;
• Develop and maintain a network of cameramen, photographers and producers in Spain and abroad, notably in regional hubs and in countries where MSF-OCBA runs humanitarian projects;
• Ensure a pool of external providers and/or agencies for both production or post-production work;
• Organize visits by the audiovisual team to MSF projects to gather audiovisual content or, when relevant, contract external camera persons or film crews;
• Develop and maintain a network of key actors to contact in order to distribute and ensure the usage of the video and photo contents;

2. Creative projects

• Propose and produce a wide range of creative contents on MSF-OCBA’s operations in coordination with the Operational Communication Unit;
• Propose and coordinate strategic creative projects, involving operational communications and other units, as well as potentially external providers or resources, and focusing on MSF-OCBA communications priorities;
• Design and ensure implementation of operational photo and audiovisual projects and actively contribute to audience identification, risk analysis, definition of key messages, tactics and tools in order to optimise production and dissemination for external outreach;
• Identify and produce creative contents for public communication purposes in coordination with the Media Unit, Digital Unit, the Public Engagement Unit and the Fundraising department;
• In particular, make sure MSF-OCBA’s production is “digital-first” and engaging for use on digital media and MSF’s own social media channels;
• Contribute (or delegate a team member) to the Content Ideation meeting which involves representative from several communications and fundraising units and proposes contents and a weekly editorial calendar;

3. Coordination and advice

• Meet regularly with the Heads of the different Units in the Communications Department to coordinate production of online and offline contents;
• Maintain fluid communications with other departments, notably the Fundraising department, to oversee production of external contents;
• Ensure creative contents have been validated before release, both within OCBA and with other OCs and/or partner sections as needed;
• Advise on content needs and identify commissioning, buying or using existing content;
• Sign-off contracts for external videographers, photographers, animators, editors, designers, etc. for HQ and field assignments;
• Provides professional support to field communications staff on multimedia content production and contribute to building capacity of field teams to produce audiovisual contents, including user generated contents;
• Oversee the outsourcing of audiovisual and cross-media contents production when necessary, ensuring coherence and synergies in the production of both online and offline contents for public communications, safeguarding MSF’s corporate identity;
• Manage the commissioning, contracting and briefing of external photographers, videographers or producers assigned by the organization on specific projects;
• Participate in MSF’s international working groups;
• Coordinate and network with audiovisual managers/teams in other MSF operational centres and offices, in particular in regional hubs;
• Act as the focal point for audiovisual production both towards other MSF sections and external interlocutors;
• Ensure uploading of OCBA’s contents into MSF’s international Media Data-Base;

4. Standards and policies

• Develop policies and standards, including quality standards, for video, photo, multimedia and written contents (including style guide and inclusive language guide);
• Ensure application of policies and standards for audiovisual contents, as well as those for offline contents;
• Oversee the definition and update of MSF’s branding guidelines and corporate identity, and be focal point for their correct application;
• Act as referent within MSF-OCBA for image guidelines, including ethics, GDPR compliance, usage rights (legal and quality control);
• Actively contribute to MSF-OCBA’s efforts to ensure our content production is diverse, equitable and inclusive, and represents patients, staff and humanitarian crises in general in an ethical, respectful and non-discriminatory manner;

5. HR Management

• Line-manage team members in the Creative Content Unit and oversee their daily activities;
• Organize the work and production planning of the team, supervise and provide support to team members to ensure the achievement of identified priorities;
• Conduct evaluations and propose corrective measures to guarantee quality and standards;
• Organize and chair weekly team meetings and bi-laterals with each member;
• Define job descriptions in the Creative Content Unit to be validated by HR Department, take part in the recruitment process of the Unit’s team members and support their professional development;
• Guarantee the Unit’s performance during holidays, sick leaves or else;
• Identify audiovisual training needs within OCBA communications staff (both HQ and field) and, occasionally, organize internal training / briefing sessions;

REQUIREMENTS
 Audiovisuals, Communications, Journalism;
 At least 6 years of experience in professional production and edition of audiovisual contents and news editing (photo and video) according to broadcast standards or similar relevant experience;
 Demonstrable ability to lead and motivate a team;
 Familiar with new audiovisual formats;
 Experience managing complex creative projects including with external contractors;
 Experience developing audiovisual strategies within a large and complex organisation;
 Experience managing a budget;
 Previous experience in the international humanitarian sector an advantage;
 Good command of English and working knowledge of Spanish; French and or Arabic an asset
 Desirable: knowledge of video editing tools (Final Cut Pro, Avid, Premiere), compressing standards, Adobe Creative Suite and online publishing tools;
 Good writing skills for scripts, captions and subtitling;
 Capacity to work in different languages at the same time;
 Flexibility and ability to work under tight deadlines;
 Creativity and sense of initiative;
 Availability to travel with short notice to complex security contexts;
 Availability to work outside office hours when required;

COMPETENCIES
 Cross-cultural Awareness and Flexibility;
 Analytical Thinking;
 Information Seeking and Handling;
 Quality and Results orientation;
 Planning and Organising;
 Initiative and Innovation;
 Internal User and/or End Beneficiary orientation;
 Capacity to influence;
 Teamwork and Networking.

CONDITIONS
 Structural position based in any MSF-OCBA hub: Barcelona, MSF–Spain office delegations, Buenos Aires, Amman, Dakar or Nairobi
 Full-time job
 Minimum commitment to the position of 3 years
 Availability to travel to insecure contexts with short notice (less than 10% of the time)
 Open-ended contract Gross salary: HQ-4C (divided in 12 monthly payments) + secondary benefits according to MSF-OCBA’s policies
 Starting date: July 2021